Sell SaaS Mastery Workshop - Grow your SaaS business using paid media ads!

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Introduction

Welcome, everyone, to today's training! I have some valuable insights to share with you today, and I am incredibly excited to have you here. In the chat box, let me know what city and state you're coming from. This training focuses on helping SaaSpreneurs learn how to sell SaaS using Facebook ads. I've received countless messages asking for training on running ads, and I am thrilled to bring you this knowledge.

I am especially excited to introduce my best friend and one of the top Facebook ad experts, Sergio Chavez. Sergio specializes in media buying, particularly for social media and e-commerce brands. He has been responsible for running significant ad spend, and today, he's going to share his mastery with us.

Here's what we're going to cover today:

Introduction to SaaS and Go High Level

Go High Level is an incredible platform allowing you to white-label it as your own software. I used it first for our marketing agency, offering services like funnel building, email, and text message marketing. Eventually, it became overwhelming, which led me to partnership opportunities.

Why Media Buying is Critical

Media buying, especially Facebook ads, is the hardest part of the digital marketing stack. However, it is the most effective way to scale once mastered. Ads have to stand out among countless competitors and require a significant amount of follow-up to be truly effective.

Business Manager Setup

Setting up your business manager correctly is crucial. We will walk through the steps to set up users, pages, ad accounts, and data sets. These are foundational steps that ensure your ad campaigns run smoothly.

Conversions and Pixel Setup

Set up conversions in the simplest way by hardcoding conversion events like lead and purchase directly on your pages. We’ll use tools like the Facebook Pixel Helper to ensure conversions are set up correctly.

Campaign Creation

We'll dive into the specifics of creating a campaign from scratch, breaking down each step from budgeting to audience selection and ad placement. This will also include creating ad copy and using dynamic creatives.

Real-World Example: Nicolina's Account

We'll look at a real-world example to underline the importance of follow-up and good ad campaign structure. Nicolina’s beauty business spends about $ 2,000 to generate $ 12,000 in sales, demonstrating a 6x return on ad spend!

FAQs

Before wrapping up, we have a Q&A section to answer any remaining questions. We discussed alternatives for targeting specific Facebook groups and strategies for targeting niche verticals effectively.

SaaS Launch Syndicate Overview

Finally, for those interested, I introduced the Sell SaaS Launch Syndicate—a $ 99 per month coaching program offering snapshots, tutorial videos, PowerPoint slide templates, Q&A sessions, and more to help you master selling SaaS.

Make sure to take advantage of all the resources provided in this workshop, and I hope this was tremendously valuable for everyone!

Keywords

  • SaaS
  • Go High Level
  • Facebook Ads
  • Media Buying
  • Business Manager Setup
  • Pixel Setup
  • Campaign Creation
  • Audience Selection
  • Ad Placement
  • Conversions
  • Sell SaaS Launch Syndicate

FAQ

Q: What does SaaS stand for? A: SaaS stands for Software as a Service.

Q: What is Go High Level? A: Go High Level is a highly customizable platform that lets you white-label and sell it as your own SaaS solution, including features like funnels, email marketing, and CRM.

Q: Why is media buying important for a SaaS business? A: Media buying, especially Facebook ads, is critical for reaching larger audiences and scaling up your business effectively.

Q: How do I set up a Business Manager on Facebook? A: To set up a Business Manager, start at business.facebook.com, go to "Business Settings," and follow through the necessary steps to add pages, ad accounts, and data sets.

Q: How should I structure my ad campaigns? A: Structure your ad campaigns starting with a broad audience and using tools like Facebook's dynamic creatives. Make sure to refine your audience as you gather data.

Q: Can I target specific Facebook groups with ads? A: Direct targeting of Facebook groups is not possible. However, you can target specific niches through detailed demographics and interest settings.

Q: What is the Sell SaaS Launch Syndicate? A: The Sell SaaS Launch Syndicate is a $ 99 per month coaching program that offers various resources like snapshots, Q&A sessions, sales scripts, and white-label sales presentations to help you master selling SaaS.