Small Channels: Do THIS and the Algorithm Will LOVE You!

Introduction

If you're a small YouTuber feeling like the algorithm is ignoring your channel, you're not alone. Many creators struggle to gain traction on the platform, and the reasons may not be as straightforward as you think. We sought insight from Todd, a YouTube employee who understands the algorithm thoroughly. He offered five unique tips that could help your channel grow. Here’s what you need to know.

Understanding the Algorithm's Role

The primary function of the YouTube algorithm is to serve the content that viewers are likely to enjoy when they log in. Many creators mistakenly think that they create a video and the algorithm will automatically push it out to viewers. However, the reality is that viewers "pull" videos into their watch history, prompting the algorithm to recommend them based on their interests.

Watch History is Key

The most crucial signal that the algorithm uses to determine what to recommend next is the user’s watch history. For a small channel starting from scratch, getting into someone’s watch history is vital. If you already have subscribers, they probably watch your videos, and that helps increase your visibility. However, if you're at ground zero, the algorithm will rely more on your video's metadata—specifically the title and description—when considering your content for search results.

Optimize Titles and Descriptions

When uploading new content, focus on optimized titles and descriptions to attract new viewers. For example, if your video is about Minecraft, ensure that both the title and the description feature keywords related to that topic. This will make your video more likely to show up in search results for interested viewers.

Find Your Niche

Todd advises against diving into highly competitive niches, like Minecraft, which already has countless videos. Instead, seek out less saturated topics where you can produce higher-quality and more relevant content. Utilize tools like Google Trends to find areas with viewer interest that aren't being adequately covered.

Promote Beyond YouTube

A surprising tip from Todd is to not rely solely on YouTube for promoting your content. Identify and utilize other platforms such as Facebook groups, Twitter, or Discord where your target audience hangs out. Share your videos where they would be relevant, helping you gain initial watch history that signals the algorithm to take notice. However, be strategic with your sharing—spammy promotions can actually hurt your visibility.

A Gentle Nudge

It's important to clarify that sharing links outside of YouTube isn’t a permanent solution. This promotional strategy is primarily beneficial when you're just beginning your YouTube journey. Once you have established an audience and enough presence in watch histories, the algorithm should begin to favorably recommend your content.

Avoiding the Viral Trap

One common pitfall for creators is the temptation to chase viral hits. While going viral can seem enticing, it often leads to inconsistent content and false expectations. Focus instead on creating high-quality, meaningful content that builds a dedicated audience over time.

By applying these tactics, you can increase your chances of success on YouTube. Don't neglect the algorithm—it can propel your growth when utilized correctly.

Keywords

• YouTube algorithm
• Watch history
• Metadata
• Optimize titles
• Niche content
• Promotion strategies
• Viewer engagement

FAQ

Q: How does the YouTube algorithm work for small channels?
A: The algorithm functions primarily by pulling videos into a viewer's watch history and recommending them based on that history.

Q: What should I focus on when starting my channel?
A: Concentrate on optimizing your video titles and descriptions to improve your visibility in search results.

Q: Is it worth promoting my videos on other platforms?
A: Yes, sharing your content on relevant platforms can help gain initial watch history, providing a nudge to the YouTube algorithm.

Q: How can I find a niche for my content?
A: Use tools like Google Trends to identify less competitive areas with audience interest.

Q: Should I aim for viral videos?
A: It's better to focus on creating high-quality, meaningful content rather than chasing viral trends, which can be unpredictable.