Small Channels: DO THIS to Make Your Videos Go VIRAL

Introduction

Creators, we're often let down by the prevalent strategies of optimizing click-through rates and watch time. An overlooked yet powerful metric, session watch time, could take your channel to entirely new levels. To illustrate, let's draw comparisons to Netflix, where shows like House of Cards, Orange is the New Black, and How to Get Away with Murder were designed for binge-watching. YouTube seeks the same effect in promoting channels. Here's how you can make your channel binge-worthy.

The Power of Session Watch Time

Session watch time refers to the total amount of time a viewer spends watching videos in one sitting. For instance, four 2-minute videos being watched counts significantly more than half of a 10-minute video. A robust session watch time leads to increased visibility on YouTube’s homepage and more subscribers.

Strategies for Binge-Worthy Content

Relatable Scenarios

An effective method is to introduce cliffhangers, similar to Netflix’s episodic structures. Think of a YouTuber like Ryan Tran, who masterfully creates cliffhangers:

• Micro Cliffhangers: Prompts curiosity about what will happen next.
• Episode Enders: Ends on a high-stakes moment making viewers return.
• Editing Techniques: Employs frequent teasers throughout videos.

Create Series Content

Ryan Tran’s success isn’t just random; his structured series like the 30-day Penny Challenge ensure viewers keep coming back. Similarly, other creators, such as Yoga with Adrien, employ series content to maintain viewer engagement.

Diverse Niches

This strategy is not exclusive to entertainment. Finance channels could offer investment advice series, gaming channels might develop projects across episodes, and cooking channels can present week-long meal plans.

Collaboration and Character Development

Collaboration brings fresh excitement and promotes cross-pollination of audiences. Consider working with fellow creators within your niche. Take Mr. Beast as an example; based on audience response, he frequently brings back popular collaborators like Mac from his "World's Deadliest Laser Maze" video.

Foreshadowing

Foreshadowing entails showcasing an intriguing part of the video right at the start to hook viewers. Challenge channels often begin with an exciting clip, capturing viewers’ attention immediately.

Keywords

• Session Watch Time
• Binge-Worthy Content
• Cliffhangers
• Series Content
• Collaboration
• Character Development
• Foreshadowing

FAQ

What is session watch time?

Session watch time measures the total time viewers spend watching videos in one sitting.

How can I create binge-worthy content?

Engage viewers with cliffhangers, end episodes on climactic notes, use series content, collaborate with others, and employ the technique of foreshadowing.

Can these strategies work for channels outside the entertainment niche?

Yes, these strategies can be applied across various niches like finance, gaming, cooking, fitness, tech reviews, arts and crafts, and more.

What is the importance of collaboration?

Collaboration increases excitement and fosters cross-pollination of audiences, boosting engagement and subscriber counts.

How do micro cliffhangers and episode enders differ?

Micro cliffhangers keep viewers hooked within each video by teasing what's next every few minutes, while episode enders introduce high-stakes moments at the end to ensure viewers return.

What is foreshadowing in video content?

Foreshadowing places a gripping segment of the video right at the beginning to hook viewers, making them want to watch the entire video.

By implementing these strategies, you can effectively enhance your session watch time and potentially make your videos go viral. Start binge-proofing your content today for exponential growth!