Hey everyone, I'm Dom from Wondershare UniConverter. Knowing what format to use for different social media platforms can help you optimize content and increase its popularity. Different platforms have different requirements in terms of video sizes and ratios. The most common ones are as follows:
Let's break down the usage of these formats across different platforms:
YouTube mainly focuses on widescreen horizontal ratios, with the most common being 16:9 in Full HD or 4K. However, other ratios including ultra widescreen and vertical are also supported, especially with YouTube Shorts, which uses the 9:16 ratio and is under one minute in length. Regular videos have no length limit.
Most users access Facebook via mobile phones, but the content must also look good on desktop. The recommended video sizes are 1:1 or 4:5 ratios. For ads, 4:5 is best. While there are some video length limitations, short form videos around one minute are generally ideal.
Instagram has different requirements for various formats:
TikTok videos follow a similar aspect ratio to Instagram Reels. The 9:16 or 1:1 ratios are ideal and the maximum upload length is 10 minutes, but the optimal range is 15 to 30 seconds. The optimal resolution is 1080 x 1920.
Twitter allows video uploads up to 140 seconds in a variety of aspect ratios. However, the best is 16:9 with a maximum resolution of 1280 x 720.
Here are some tips for repurposing videos for various platforms:
A useful tool for repurposing videos is the auto crop tool in the UniConverter. This tool will automatically crop videos to different social media aspect ratios, keeping the important content centered. Here's how to use it:
Additionally, the converter tool in UniConverter can change the video size quickly and easily. You can download UniConverter using the link below.
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Q1: What is the best video aspect ratio for YouTube Shorts?
A1: The best aspect ratio for YouTube Shorts is 9:16.
Q2: What's the ideal video length for TikTok videos?
A2: The ideal video length for TikTok videos is between 15 to 30 seconds, though videos up to 10 minutes are allowed.
Q3: Which video dimensions are recommended for Facebook ads?
A3: The recommended video dimensions for Facebook ads are 1080 x 1350 with a 4:5 aspect ratio.
Q4: What aspect ratio should be used for Instagram Stories?
A4: Instagram Stories should use a full vertical 9:16 aspect ratio.
Q5: How can I ensure my videos fit well across multiple social media platforms?
A5: Shoot in 4K with a wider angle, use guide frames, and employ tools like Wondershare UniConverter's auto crop tool to tailor your videos to different aspect ratios.
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