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Social Media VIDEO SIZES & RATIOS (Complete Video Size Guide 2024)

Howto & Style

Social Media VIDEO SIZES & RATIOS (Complete Video Size Guide 2024)

Hey everyone, I'm Dom from Wondershare UniConverter. Knowing what format to use for different social media platforms can help you optimize content and increase its popularity. Different platforms have different requirements in terms of video sizes and ratios. The most common ones are as follows:

  • 16:9: This is widescreen, commonly with pixel dimensions of 1920 x 1080 (Full HD) or more commonly today in 4K at 3840 x 2160.
  • 1:1: Square video format with pixel dimensions of 1080 x 1080. In 4K, it's 2160 x 2160.
  • 4:5: This is between vertical and horizontal ratios, usually 1080 x 1350.
  • 9:16: Full vertical format which is either 1080 x 1920 or 2160 x 3840 in 4K.

Let's break down the usage of these formats across different platforms:

YouTube

YouTube mainly focuses on widescreen horizontal ratios, with the most common being 16:9 in Full HD or 4K. However, other ratios including ultra widescreen and vertical are also supported, especially with YouTube Shorts, which uses the 9:16 ratio and is under one minute in length. Regular videos have no length limit.

Facebook

Most users access Facebook via mobile phones, but the content must also look good on desktop. The recommended video sizes are 1:1 or 4:5 ratios. For ads, 4:5 is best. While there are some video length limitations, short form videos around one minute are generally ideal.

Instagram

Instagram has different requirements for various formats:

  • Feed Videos: Should either be 1:1 or 4:5 to fit well among images.
  • IGTV & Reels: 9:16 is the standard but focus more on the 4:5 area, keeping crucial content in the middle. The maximum video length is 60 minutes, but optimal length for Reels is around one minute or less.
  • Stories: Full vertical 9:16 ratio is a must.

TikTok

TikTok videos follow a similar aspect ratio to Instagram Reels. The 9:16 or 1:1 ratios are ideal and the maximum upload length is 10 minutes, but the optimal range is 15 to 30 seconds. The optimal resolution is 1080 x 1920.

Twitter

Twitter allows video uploads up to 140 seconds in a variety of aspect ratios. However, the best is 16:9 with a maximum resolution of 1280 x 720.

Tips for Repurposing Videos

Here are some tips for repurposing videos for various platforms:

  1. Shoot with plans in mind: Shoot in 4K with a wider angle to crop later. Use guide frames if available.
  2. Fill the entire frame: Add elements like headlines, tags, or logos to fill the frame when you can’t fill it with video.
  3. Consider sound of viewers: Add burnt-in subtitles.
  4. Find a good workflow: Create horizontal content first, then adjust for vertical platforms.
  5. Customize the call to action: Tailor the call to action for each specific platform.

Tool for Repurposing Videos

A useful tool for repurposing videos is the auto crop tool in the UniConverter. This tool will automatically crop videos to different social media aspect ratios, keeping the important content centered. Here's how to use it:

  1. Access the crop tool from the tools menu in UniConverter.
  2. Import the video file.
  3. Select the adjust frame option and choose a preset aspect ratio and motion speed.
  4. The tool will automatically center important content.
  5. Manually adjust the frame if needed using keyframes.
  6. Export the video.

Additionally, the converter tool in UniConverter can change the video size quickly and easily. You can download UniConverter using the link below.

Leave a thumbs up if you found this guide helpful and subscribe for more content related to video making. Thank you for reading!

Keywords

  • Social Media Video Sizes
  • Aspect Ratios
  • YouTube Video Format
  • Facebook Video Format
  • Instagram Video Format
  • TikTok Video Format
  • Twitter Video Format
  • 16:9 Widescreen
  • 1:1 Square Video
  • 4:5 Video Ratio
  • 9:16 Vertical Video
  • Wondershare UniConverter
  • Video Repurposing Tips
  • Auto Crop Tool
  • Video Converter

FAQ

Q1: What is the best video aspect ratio for YouTube Shorts?

A1: The best aspect ratio for YouTube Shorts is 9:16.

Q2: What's the ideal video length for TikTok videos?

A2: The ideal video length for TikTok videos is between 15 to 30 seconds, though videos up to 10 minutes are allowed.

Q3: Which video dimensions are recommended for Facebook ads?

A3: The recommended video dimensions for Facebook ads are 1080 x 1350 with a 4:5 aspect ratio.

Q4: What aspect ratio should be used for Instagram Stories?

A4: Instagram Stories should use a full vertical 9:16 aspect ratio.

Q5: How can I ensure my videos fit well across multiple social media platforms?

A5: Shoot in 4K with a wider angle, use guide frames, and employ tools like Wondershare UniConverter's auto crop tool to tailor your videos to different aspect ratios.