Synthesia: Generative AI Video Platform With No Need for Cameras, Actors, Studios, or Microphones

I'm honored to introduce our next speaker, Stefan, co-founder, CEO, and CFO at Synthesia. We're honored to have partnered with them as a late investor back in April of 2019. Thanks a lot, Evan, and I'm excited to be here to talk a little more about AI-generated video.

I'm Stephen from Synthesia, the world's leading AI video generation platform, and we're on a mission to make video easy for everyone. Our approach to video creation is from first principles, synthesizing pixels rather than using better sensors. This is the journey we're on with Synthesia.

Why Should We Care?

It's no surprise that video and audio dominate the internet. While our private lives are filled with rich media—Netflix, YouTube, TikTok—our professional lives are still text-dominated. Emails, PDFs, PowerPoints, and Word documents are the norm. We aim to bridge this gap.

About 95% of organizations want to produce more video but are challenged by time and budget constraints. A simple video still requires a multi-disciplinary process involving cameramen, studios, actors, and post-production. Any change means repeating this whole process. Synthesia has been working hard over the past five years to compress this production process into a workflow you can manage at your desk.

The Synthesia Platform

Let's have a quick look at what our platform offers.

"Hello LDV Summit. I'm Annie, and I'll be your AI presenter. Let me introduce Synthesia, the world's leading AI video platform with a mission to make video easy for everyone."

The video you saw was 100% AI-generated. We synthesized the lip movements, facial expressions, audio track, and body language. Our platform features a beautiful UI that allows for the creation of presenter-led videos in the cloud.

Synthesia is not about replacing amazing brand content or Super Bowl ads but giving life to things that were never in video form, such as standard operating procedures and learning and development courses. For example, McDonald's and other major Fortune 500 companies utilize our technology. If you're a new employee at McDonald's, would you prefer a 30-second video on how to empty the deep fryer or a three-page PDF? Video is a no-brainer for both individuals and companies due to higher engagement, ramp time efficiency, and information retention.

We work with over 40% of Fortune 500 companies to streamline their communication flows with video across many different use cases, from IT onboarding to customer success and enablement. Video is simply a superior medium compared to written text.

The Long-term Vision

Our long-term vision is to allow the production of Hollywood-style movies on a laptop, bridging the gap between an amateur YouTube creator and the capabilities of a studio with a massive visual effects budget. We aim to democratize video production just as other forms of creative expression have been democratized over the last decade.

We are very excited about the journey with Evan and look forward to speaking with anyone interested in the future of AI-generated content.

Thanks a lot, Evan and LDV.

Keywords

Synthesia
AI video generation
Video creation
Fortune 500
Learning and development
Standard operating procedures
Engagement
Information retention
Cloud-based
Democratization

FAQ

Q1: What is Synthesia?
A1: Synthesia is the world's leading AI video generation platform aiming to simplify video creation by synthesizing pixels rather than using traditional camera and sensor methods.

Q2: Why is video important for companies?
A2: Video is increasingly dominant in both private and professional lives, providing higher engagement, efficiency, and information retention compared to text-based communication.

Q3: How does Synthesia compress the video production process?
A3: Synthesia enables users to create presenter-led videos via a cloud-based platform, eliminating the need for cameras, actors, studios, and post-production.

Q4: What are some use cases for Synthesia?
A4: Companies use Synthesia for IT onboarding, customer success, learning and development courses, standard operating procedures, and customer enablement.

Q5: What is the long-term vision for Synthesia?
A5: Synthesia aims to allow users to produce Hollywood-style movies on a laptop, democratizing video production to bridge the gap between amateur creators and professional studios.

Q6: Who are some of Synthesia's key clients?
A6: Synthesia works with over 40% of Fortune 500 companies, including brands like McDonald's.