The Best Cold Email Workflow For Personalized Videos (3-5 Meetings Per Day)

Introduction

In today's inbound marketing landscape, cold emails have become increasingly common and competitive. To stand out amongst a sea of generic outreach messages, utilizing personalized videos can drastically elevate your game. Having utilized personalized videos in my own cold emailing for the past three years, I’ve honed a workflow that not only captures attention but also maximizes engagement rates. This article will outline the workflow I use, illustrating how you can integrate personalized videos into your outreach strategy effectively.

Why Use Personalized Videos?

The use of personalized videos offers multiple benefits:

1. Pattern Interruptor: Cold emails flood inboxes daily. Personalized videos serve as a unique touchpoint, breaking the monotony of standard text-based emails. When recipients spot a personalized video, they’re more likely to pause and engage.

2. Reduced Friction: Seeking a half-hour meeting from busy business owners can create a significant barrier. Instead, if you offer to send a short, personalized video that explains how your solution can help them, it reduces the friction and encourages engagement.

3. Increased Conversions: With tools designed for efficient video creation, you can ensure that your outreach actually converts leads into meaningful conversations without being ghosted.

The Cold Email Workflow

Here’s a detailed look at the three sequences that comprise my cold email workflow for sending personalized videos:

Main Sequence

1. Permission Request: The initial outreach email should ask for permission to send a personalized video. For instance:

   Hey [Name], 
   Interested in hearing your thoughts on the tool we're creating for Smartly and Instantly users? People using our tool have seen an average 5.8% positive reply rate and doubled their bookings in 28 days. Can I send over a 60-second video and get your thoughts?
   

   If they respond positively, mark them as “interested” and move on to the first subsequence.

2. Follow-Up If No Response: If there’s no response to your initial email, send the video anyway in the first follow-up, which can utilize the same video as in the permission request. This will help in capturing leads without the risk of damaging deliverability.

First Subsequent Sequence

Once someone is marked as “interested,” follow these steps:

1. Send the personalized video.
2. Include five follow-up emails that reiterate the conversation’s purpose – usually asking for a meeting.

Dynamic Follow-Up

For recipients who watch the video but do not respond to the email, create a dynamic follow-up that acknowledges their engagement. This could be something like:

Hi [Name],
I noticed you watched my video but I never heard back from you. Did something come up, or is it not relevant?

This allows you to prompt a reply, pushing them towards taking action rather than blending into the generic follow-ups.

Key Features of the Workflow

• Trigger Mechanisms: Tools like Zapier allow you to set conditions where if someone watches the video, they will be dynamically labeled, enabling updated follow-ups.
• Consistency: Reiterate the ask for meetings in subsequent follow-ups, except for the first email, keeping the engagement high.

Conclusion

Integrating personalized videos into your cold email outreach can result in an impressive increase in meetings, potentially yielding 3-5 meetings per day when optimized correctly. If you’re interested in trying it out, consider using tools designed specifically for this, like Vinna, which I’ve developed to automate video creation effectively. Sign up using the code vinna50 for 50% off your first month, and experience the difference firsthand.

Keywords

personalized videos, cold email, video outreach, engagement, meetings, workflow, follow-ups, lead conversion, video marketing, Vinna

FAQ

What is a cold email workflow?
A cold email workflow is a structured sequence of emails sent to potential leads, designed to facilitate engagement and ultimately lead to meetings or conversions.

Why should I use personalized videos in my outreach?
Personalized videos help your emails stand out, reduce friction associated with scheduling meetings, and increase the likelihood of engaging recipients.

How can I implement this workflow effectively?
Utilize tools that allow you to dynamically follow up based on lead interactions, such as Zapier, and ensure consistency in your messaging.

What kind of results can I expect to see?
When utilized effectively, you can expect to generate 3-5 meetings per day through personalized videos and tailored outreach strategies.

Is there software I can use to create personalized videos?
Yes! Vinna is a software that specializes in automating personalized video creation at scale for optimal outreach efficiency.