The Best Loom Video Cold Email Script for 2024

Introduction

In the world of cold outreach, video plays a crucial role in engagement. One effective strategy is the Loom Video cold email technique. This method has proven to work extremely well, but we’re about to add a fresh twist that can supercharge your response rates. In this article, we’ll unpack how to craft an irresistible cold email that prompts prospects to say, “Yes, please send me a video.” We'll guide you through composing a compelling script, recording a powerful Loom video, and sending it off with confidence, all within a short timeframe.

Understanding the Loom Video Cold Email Strategy

Trojan Horse vs. Traditional Strategy

When crafting a Loom video script, you have two fundamental strategies to consider: the Trojan Horse strategy or a traditional approach.

The Trojan Horse Strategy

This strategy focuses on a low-barrier approach where you can easily pique the prospect's interest. Here’s how it works:

1. Start with a two-line email that makes an observation about the prospect’s business. For example:

   "I was checking out Company X's website and noticed a few things that might be hurting your conversions. I recorded a quick video breaking this down and how to fix it. Mind if I share it with you?"

The beauty of this strategy is that you’re not pitching anything directly. Instead, you're inviting them into a conversation by offering insight—making it easy for the prospect to say yes.

Caveat: The Trojan Horse script works best for businesses that are front-facing, such as those in web design, SEO, email marketing, ads, and creative services. If your offering is more behind-the-scenes (like CRM solutions), this might not be the right fit.

Traditional Strategy

If the Trojan Horse isn't applicable, the traditional cold email script can also work nicely. Simply modify your existing cold email by replacing the standard call to action (CTA) with a video pitch.

For example, your email might state something like:

"I noticed you're the founder at Company X. We can help you sign your next five coaching clients from YouTube with an organic growth strategy. Mind if I share a video going over a strategy I put together for you?"

Enhancing the Cold Email Pitch

You can also boost the effectiveness of your email by including relevant social proof, like a recent case study:

“We recently helped Company Y boost their revenue from YouTube by $ 20K! Mind if I share a video going over some strategies that can help you do the same?”

Crafting the Loom Video

Once you get a response from your prospect, it's time to create your video. Here’s a framework for what to include:

1. Introduction: Greet the recipient, express gratitude for their response, and state the objective of the video.

   "Hi Joe, I appreciate your response to my email. I wanted to make this quick three-minute video discussing three things you could change on your website to increase sales."

2. Establish Credibility: Briefly explain your background and past successes relevant to the prospect.

3. Present Solutions: Lay out your observations and how they can benefit from the changes suggested.

4. CTA: Conclude with a specific CTA for a follow-up call.

   "If any of this was valuable, let’s set up a time tomorrow or Monday at 2 PM Eastern to discuss in detail how we can implement these changes."

Sending the Email

When you send your email, avoid sharing just a link to the video. Instead, copy the thumbnail of the video so the prospect can see that it’s personalized for them. Your email should look like this:

"Hi Joe, here’s the custom video audit I prepared for you. Just click the thumbnail below to view it...and let's find a time to discuss."

Following Up

If you don’t hear back, be persistent with follow-ups every few days until you receive a response.

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Keywords

• Loom Video
• Cold Email Strategy
• Trojan Horse
• Traditional Approach
• Prospect Engagement
• Email Audit
• Case Study
• Follow-up Strategy
• Video Pitch

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FAQ

What is the Loom Video cold email strategy?
The Loom Video cold email strategy involves sending personalized video messages via email to engage prospects, increase response rates, and initiate conversations based on observations related to their businesses.

How can I implement a Trojan Horse strategy in my cold emails?
To use the Trojan Horse strategy, start your email with an observation about the prospect's business that highlights potential areas for improvement, followed by an offer to share a video discussing solutions.

Why is personalization important in cold emails?
Personalization ensures that your email resonates with the recipient, enhancing the likelihood of engagement. By addressing specific pain points or successes, you create a connection that draws the prospect in.

What should I include in my Loom video?
Your Loom video should contain an introduction, your credentials, suggestions or insights based on your observations, and a clear call to action for scheduling a follow-up conversation.

How can I effectively follow up after sending a Loom video?
Follow up every two to three days with a gentle reminder about the video and an invitation to discuss any insights further, maintaining persistence without being overly aggressive.