The Loom Personalized Cold Email Strategy for 2024

Introduction

I've tested thousands of cold email strategies over the past 3 years, and I can say without a doubt that the best cold email strategy moving into 2024 is a personalized Loom video cold outreach approach. This method stands out from the competition and achieves a much higher positive reply rate because you're merely asking the prospect if they want to see a video. This strategy has generated over a million dollars for myself and my clients over the past three years, and it's poised to generate another $ 500,000 to a million in 2024.

Why Loom Video Outreach Works

First and foremost, why does a Loom video outreach approach work better than traditional cold email outreach? The main reason is that you're asking the prospect for less. You're not asking them for a call or any commitment, just if they want to see a video tailored to their business. This tactic results in a much higher positive response rate, granting you the chance to prove yourself via a 5-minute video rather than a 3-second cold email.

How to Record a Personalized Loom Video

To effectively implement this strategy, you have to record a one-to-one personalized Loom video with their website, social media, or email marketing platform pulled up. Critique them, provide feedback, and audit their business diligently. Here’s how the process looks:

Subject Line: Personalize the subject line to get the email opened.
Introduction: Be specific about who you are and what you noticed from their business.
Recording the Video:
- Directly address the person.
- Make genuine critiques and offer actionable feedback.
- Speak clearly and maintain a friendly, professional demeanor.

Effective Scripts and Examples

I recorded cold emails for one of my students, Dawson, who was doing outreach for a real estate offer and getting no results. Once he implemented my Loom video approach, he received three positive responses in a single day. Another student, Sammy, closed $ 250,000 in retainers for his email marketing business using a similar approach. My friend Lisis, who creates newsletters for tech companies, had his most successful campaign ever with this method, booking eight positive replies in three days and one meeting soon after.

Approaches to Pitch a Loom Video

There are two primary ways to pitch a Loom video over email: the Trojan Horse approach and a regular email pitch.

Trojan Horse Approach

Lead with a fact that you’ve noticed something on their platform that needs fixing.
Offer to send a video explaining how to solve the problem.

Regular Email Pitch

Instead of pitching a call or further details, pitch a video.
Example: "Hi Christian, we can boost your sales by 15% each month with our sales psychology approach. Mind if I send over a quick video explaining how it works?”

Next Steps After Getting a Yes

Once a prospect agrees to receive a video, you need to ensure you properly set the stage for the video:

Recording the Video: Highlight three specific points for improvement.
Embedding the Video: Grab the thumbnail from Loom to embed into your email. Explain clearly that this is a clickable video.
Follow-Up:
- If ghosted, reference specific timestamps to draw interest.
- Offer flexible but specific times for a call.
- Prepare to resend the video if necessary.

Conclusion

This winning cold email Loom strategy for 2024 is highly effective. It bypasses the need for traditional cold emailing tactics that often fall flat by offering a unique, personalized approach. Nevertheless, there are many details and nuances to consider, such as verified leads, proper domain setup, and a good offer. If this seems overwhelming, we can help you. We offer a placement service for a commission-only cold email specialist who can handle this process for you.

Keywords

Cold Email Strategies
Loom Video Outreach
Personalized Marketing
Lead Generation
High Conversion Rate
Email Marketing
Prospect Engagement
Video Marketing
Business Outreach
Sales Funnel

FAQ

What makes a Loom video outreach approach better than traditional cold email outreach?
- It asks the prospect for less commitment, resulting in a higher positive response rate. The prospect only needs to agree to watch a video, making it less intrusive.
Do I need to create the Loom video before getting a positive response?
- No, you should only create the video once the prospect has agreed to see it. This saves time and ensures you are only creating videos for highly qualified leads.
How should I record the personalized Loom video?
- Focus on their website or social media, provide genuine critiques, offer actionable feedback, and keep it concise and relevant.
What should I do if my initial email goes unanswered?
- Follow up with references to specific timestamps in the video, resend the video if necessary, and continually provide value to keep them engaged.
Can I do this strategy myself, or should I hire someone?
- It can be done personally, but if it seems overwhelming, we offer a placement service for a commission-only cold email specialist to handle this process.