The Only Facebook Ad Creative Every Ecommerce Brand Needs

Over the past 8 years, I've helped dozens of brands scale from six figures to seven figures and even eight figures and beyond. My clients usually come to me when they feel overwhelmed; they don't know what works in Meta ads and Google ads. Quite frankly, they're unsure what creative to invest in next.

Nowadays, it feels impossible to differentiate each guru and understand what advice to follow. Each business is unique and requires tailored strategies for their ad accounts. That's why in this article, I'm breaking down my number one creative format. This format isn't just a single creative; it's a strategy that can expand into dozens of creative variations that help scale your ad account steadily and provide value that gets customers to come back over and over again.

We’ll review an in-depth board to break down all components of the number one ad that we see success with in 2024. I'll also delve into the theory behind this format, so make sure to pay close attention and take notes. We'll cover various ad platforms including Meta ads, YouTube ads, and TikTok ads, showing how this framework applies across the board.

The Creative Format: Long Form Explainer

The ad type we'll focus on is called the long form explainer. It's an ad where we tell the consumer exactly what they need to hear in the shortest period, while also creating more extended variations to educate them on why they should buy your product over the competition.

Why Long Form Explainers Work:

Introduction: Introducing your brand and yourself for the very first time.
Hook: Capturing the person by explaining in 3 to 5 seconds why your brand is superior or what the problem in the market is.
Body: The main content of the ad. This part can range from 15 seconds to 2-3 minutes depending on what you want to convey.
Proof: Validating your message by showing people that others are buying your product.
Promise: Offering a guarantee, such as a money-back guarantee.
Call To Action (CTA): Encouraging people to take action, such as signing up or purchasing.

Expanding Beyond a Single Ad

What makes this ad format versatile is the ability to create variations. Each section (intro, hook, body, proof, promise, CTA) has multiple versions that can be mixed and matched to create dozens of unique ads. By not having to shoot the ad over and over, you save time and resources. For example, you might combine Intro #2, Hook #4, Body D, Proof 4, Promise 1, and CTA 1 to create one unique ad. This flexibility allows for rigorous testing to identify what works best across different ad platforms.

Detailed Breakdown

Introduction: This is where you introduce yourself and your brand. Make sure to highlight what makes your brand different. Example: "Hi, I'm Sam, founder of True Classic, and we make t-shirts that fit better than everyone else."

Hook: This captures the audience’s attention by addressing a problem in the market. Example: "The biggest problem with t-shirts today is that they never fit your shape properly."

Body: This is the meat of the ad, explaining why your product is superior. It should address various market issues and how your brand solves them. Break down the body into smaller sections to create multiple variations.

Proof: Use numbers and reviews to validate your claims. Example: "Rated five stars by over 100,000 satisfied customers."

Promise: Offer some form of guarantee to reduce buyer hesitation. Example: "If you don't love it, get your money back—no questions asked."

Call To Action: Encourage immediate action by giving a time-sensitive offer. Example: "Act now and get 20% off your first purchase using code XYZ."

Putting It All Together

The long form explainer allows you to create a compelling narrative that educates and convinces potential customers. It's particularly useful for businesses that aren't yet household names and need to build trust and awareness.

Suggestions for Implementation

Ad Structure: Design your ad accounts with a robust structure to ensure efficient scalability.
Budgeting & Strategy: Go beyond just creating the variations; ensure your bidding and budgeting are optimized.
Cross-Platform Application: Apply this format across different ad platforms like Facebook, Instagram, YouTube, and TikTok.

If you're running ads and feel like you need more help, consider consulting with a professional. Visit the moonlighters.com to apply for more tailored advice.

Keywords

Meta ads
Google ads
Creative format
Long form explainer
Introduction
Hook
Body
Proof
Promise
Call to action (CTA)
Ad variations
Facebook ads
YouTube ads
TikTok ads
Ecommerce
Ad optimization

FAQ

Q: What is a long form explainer?
A: A long form explainer is an ad format where you introduce your brand, hook the consumer, provide in-depth information about your product, show proof, offer a guarantee, and encourage a call to action.

Q: How can I make multiple ads from one creative session?
A: By recording different variations of each ad component (intro, hook, body, proof, promise, and CTA), you can mix and match these segments to create dozens of unique ads.

Q: Why is the body section so important in the long form explainer?
A: The body is where you offer all the detailed information about your product. You address market problems and how your product offers solutions, which helps to persuade potential customers.

Q: How does this creative format apply to different platforms?
A: The long form explainer format can be adapted for Facebook, Instagram, YouTube, and TikTok ads. While the basic structure remains the same, you may need to tweak the content to fit each platform's unique requirements.

Q: What should be included in the proof part of the ad?
A: Use customer reviews, satisfaction numbers, and any studies or endorsements to validate your product’s effectiveness and build credibility.

Q: What is the purpose of a call to action (CTA)?
A: The CTA encourages viewers to take immediate action, such as making a purchase or signing up. It often includes a time-sensitive offer to create a sense of urgency.

Q: Can this format work for any type of business?
A: Yes, while the specific content will vary, the general structure of the long form explainer can be adapted for various industries, including beauty, fashion, and more.