The Recruiter Roundtable Season 2 #29 Automationtacular with Harry Latos and Acuired
Entertainment
The Recruiter Roundtable Season 2 #29 Automationtacular with Harry Latos and Acquired
Welcome to the Recruiter Roundtable, where we gather industry experts to discuss and share insights on recruitment. This session revolves around automation, particularly focusing on cold emailing strategies, business development, and sourcing candidates effectively. Today, Harry Latos from Acquired shares his expertise to enhance recruitment efforts through automation and innovative approaches.
Introduction
Tom kicks off the conversation by introducing the theme of the episode—automation in recruitment—along with Harry Latos. The focus will primarily be on using cold email for business development and sourcing candidates. The discussion maintains an open format, inviting all participants to contribute their experiences and questions.
The State of Cold Email
Harry begins by addressing a common concern: the effectiveness of cold emailing in 2024. Despite widespread skepticism, he asserts that cold emailing isn't dead—provided it's approached correctly. Key points that can undermine cold email success include:
- Stale email domains: Domains should be refreshed every six months.
- Lack of split testing: Regularly update email scripts monthly.
- Lengthy subject lines: Keep subject lines concise (2-5 words) to maintain a higher open rate.
Harry advises against generic emails, emphasizes the importance of personalization, and cautions against tracking open rates, which can lead to spam filters flagging messages.
Deliverability Challenges
Deliverability remains a major concern, as spam filters become increasingly sophisticated. Harry highlights that higher competition requires more personalized outreach strategies. He provides a link to tools for checking spam trigger words, which can help ensure emails bypass filters ultimately improving deliverability.
Effective Strategies for Cold Email
Harry discusses the use of spin tax in email content to combat spam filters. This method allows for various iterations of an email, making each message unique and less identifiable as a template. Participants are shown practical examples to implement spin tax effectively.
Segmentation is also critical. Targeting individuals who exhibit signs of needing recruitment services—such as job changes—can increase response rates. Harry introduces the concept of “ambulance chasing,” or reaching out following someone’s job change. He demonstrates how to automate this process with tools like Clay, which can track job changes and assist in outreach.
Multi-Channel Outreach
Harry emphasizes the importance of a multi-channel approach, urging recruiters to combine cold emails with LinkedIn messaging and phone calls. Practicing patience and consistency in outreach via various methods can lead to better long-term results.
Follow-up Best Practices
When following up, Harry suggests maintaining a balance between persistence and providing value-driven content. Depending on the size of your target market, he recommends sending 2-3 follow-ups spaced out by 2-4 days. Including rich, valuable material, such as industry reports, can position recruiters as trusted resources.
Closing Thoughts
As the session wraps up, participants engage in discussions about the evolving landscape of recruitment. Harry encourages adaptability and continuous learning in response to changing technologies and market demands.
Keyword
cold email, automation, personalization, deliverability, spin tax, business development, recruitment, multi-channel outreach, follow-up, outreach strategies, segmentation
FAQ
Q: Is cold emailing still effective in 2024?
A: Yes, cold emailing can be effective if done correctly—by using fresh domains, personalized content, and focusing on deliverability.
Q: What is spin tax?
A: Spin tax is a method used to create variations of an email to reduce the chances of spam filters detecting it as a template.
Q: How can I improve my email deliverability?
A: Use tools to check for spam trigger words, avoid lengthy subject lines, and consider not tracking open rates on cold emails.
Q: How often should I follow up after sending a cold email?
A: You should aim for 2-3 follow-ups spaced 2-4 days apart to maintain engagement without overwhelming the recipient.
Q: What is "ambulance chasing" in recruitment?
A: Ambulance chasing refers to reaching out to potential clients or candidates shortly after they've changed jobs, positioning yourself to fill a potential vacancy.