The Tiktok Algorithm Explained (2024-2025)

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Introduction

The TikTok algorithm has undergone significant evolution from its early days in 2017-2022, shifting from simple engagement metrics to more sophisticated mechanisms that leverage Search Engine Optimization (SEO) and trending content dynamics. This article delves into the differences between the older algorithm and the newer models being implemented in 2024-2025, providing insights into how creators can optimize their content for virality on the platform.

The Earlier Algorithm (2017-2022)

Originally, TikTok’s algorithm was straightforward: for a piece of content to go viral, it generally needed to achieve a baseline engagement rate of around 10%. In practical terms, this meant that if a video garnered 1,000 views, it needed approximately 100 likes to be considered ‘viral.’ Creators focused heavily on ensuring high engagement metrics as a way to amplify their content’s reach.

Evolution of the TikTok Algorithm (2023-2024)

However, from 2023 onward, TikTok introduced more complexity into how content is evaluated and promoted. This new algorithm incorporates a trend-based SEO identification process, measuring supply and demand for specific topics. Here’s how it works:

  • Supply and Demand: If a certain topic has a high volume of posts (supply) and relatively low interest from viewers (demand), a video categorized under that topic will struggle to gain traction, requiring higher engagement rates to be seen widely. Conversely, if there’s low competition for a trending topic, videos can achieve virality with comparatively low engagement.

  • SEO Factor: TikTok now uses SEO techniques to understand which topics are currently trending and what content is gaining traction among viewers. This means that videos aligned with popular search queries or trending themes can manifest significant reach even with lower engagement metrics.

To illustrate this, a creator noticed vast differences in the performance of videos they made on current trending topics versus less popular subjects. For instance, a video involving a trending figure on TikTok gained over 100,000 views with a mere 2% engagement rate due to the high demand for information about that topic. In contrast, a non-trending topic video had a higher engagement rate at 12% but struggled to surpass 7,000 views over several days.

Key Takeaways

While genuine engagement remains essential—since it signals quality to the algorithm—understanding trends and tailoring content around them can significantly enhance visibility. Creators are encouraged to tap into what’s currently popular while still delivering engaging and insightful content.

Summary of Key Points

  1. Engagement Rates: Historical norms of 10% engagement for virality have been relaxed as TikTok’s algorithm now considers the wider context of content demand and supply.
  2. Trending Topics: Videos related to trending subjects can attain high visibility even with lower engagement metrics, compared to non-trending content which may require higher engagement for similar visibility.
  3. SEO Dynamics: TikTok’s incorporation of SEO techniques allows for a refined content strategy focusing on search behaviors and trending themes on the platform.

Keywords

  • TikTok Algorithm
  • SEO Optimization
  • Engagement Rates
  • Trend-based Content
  • Supply and Demand
  • Content Visibility
  • Video Virality

FAQ

Q1: What are the main changes to the TikTok algorithm in 2024-2025?
A1: The algorithm has moved from a straightforward engagement-focused model to a more complex trend-based SEO approach, considering supply and demand for content topics.

Q2: What engagement rate is considered necessary for virality on TikTok now?
A2: The necessary engagement rate varies, as trending topics can lead to significant views even with lower engagement, contrasting with previous norms where around 10% engagement was typically needed.

Q3: How can I make my videos more likely to go viral on TikTok?
A3: Focus on creating content around trending topics or current events that are in high demand, while still ensuring the content is engaging and informative.

Q4: Does quality content still matter for TikTok success?
A4: Yes, while engagement is essential, quality content combined with an understanding of trending topics can lead to better visibility and reach.