these images convert like CRAZY on Facebook Ads...

Entertainment

These Images Convert Like CRAZY on Facebook Ads...

When it comes to Facebook ads, certain images have proven to be consistently effective in driving conversions. In this article, I'm going to highlight some of my favorite types of ad creatives. It's astonishing how many of these can be created easily with tools like Canva, requiring little to no design skill. Here’s a rundown of highly effective ad formats:

Features Point-Out Ad

One of my top recommended formats is the Features Point-Out ad. Jason Wong, the founder of Doe Lashes, vouched for its effectiveness, mentioning that it was his top-performing ad for an entire year post-launch. This type of ad works exceptionally well by simply pointing out the key features of a product with the help of annotations or graphics.

Headline Ad

The Headline ad is another simple yet potent format. As the name suggests, it prominently features a headline that grabs the viewer’s attention. It’s straightforward to create and often includes a split screen to highlight different facets of the product or service.

  • Example 1: Split-screen headline ad
  • Example 2: Headline ad by Ridge Wallet

Press Screenshot Ad

Press Screenshot ads are also extremely effective. These ads utilize screenshots of press coverage, which lend credibility and can significantly boost conversions. However, it’s essential to have actual press features to use this format effectively. Different examples often showcase notable publications or influencers endorsing the product.

  • Example 1: Press Screenshot ad
  • Example 2: Various stylized examples

US vs Them Ad

The US vs Them ad format is wildly popular and for good reason. It effectively showcases a comparative angle, illustrating how your product stands out against competitors. One of my consulting clients created this type of ad following my advice, and it quickly became his best-performing ad.

Keywords

  • Facebook ads
  • Canva
  • Features Point-Out ad
  • Headline ad
  • Ridge Wallet
  • Press Screenshot ad
  • US vs Them ad
  • Conversions
  • Ad formats

FAQ

Q: What is a Features Point-Out ad? A: A Features Point-Out ad highlights key features of a product with annotations or graphics, making it easier for customers to quickly understand the benefits.

Q: Do I need professional design skills to create these ads? A: No, many effective ad formats can be created using simple tools like Canva, which requires little to no design skills.

Q: How effective are Headline ads? A: Headline ads are very effective because they use bold, attention-grabbing headlines to draw in viewers and often include additional elements like split screens to showcase more information.

Q: Can I use Press Screenshot ads even if my product hasn’t been featured in the press? A: It's advisable to use this format only if you have actual press features. Authentic press screenshots lend credibility and can boost conversions effectively.

Q: What is a US vs Them ad? A: A US vs Them ad compares your product directly with competitors, highlighting differences and advantages that make your product superior.