TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2024 (How To GROW On TikTok in 2024)

TikTok has released four significant algorithm changes that can significantly impact your views and followers if properly adapted to. However, failing to adapt will likely result in decreased engagement. Adapting to these changes will help you skyrocket your reach, just like a creator who gained over 100,000 followers after these changes were implemented.

Change 1: Engagement Through Comments

Comments now hold more weight than ever on TikTok. But it’s not just about random emojis or words; a meaningful conversation in the comment section is crucial. TikTok uses comments to rank your topic or video for SEO. Keyword-rich comments will help your video appear in searches. Here are some actionable tips:

Get people to comment keywords discussed in your content.
Reply with context that encourages the use of the target keyword.
Ensure the keyword appears in the transcription, hook, and description.
Use multiple pieces of content of varying lengths to target specific keywords effectively.

Change 2: Going Live

Going live on TikTok is a major push for the platform, yielding numerous benefits:

Increases the likelihood of gaining more followers.
Boosts the engagement on other videos.
More opportunities for monetization.
Enhances the likelihood of showing up in multiple placements on the platform.

Change 3: Content Format

TikTok is also pushing specific content formats. Here are some key aspects:

Clip Changes: Change your clips every 3-4 seconds to hold attention.
**Green Screen Effect:** Use green screens to react to popular videos, news articles, or any engaging photo.
Text Colors: Use black and white text, red text, and blue and white text to improve readability and engagement.

Change 4: Posting Frequency and Content Types

The posting strategy has been refined, emphasizing quality over quantity:

Limit to three posts a day.
Take breaks between posting, especially after a post goes viral.
Avoid deleting posts or uploading content with watermarks from other platforms.
Structure posts as follows:
- 70%: Content that has proven successful or is modeled after popular content in your niche.
- 20%: Experimental content to test new ideas.
- 10%: High-quality photos with text narration and long descriptions.

Keyword

TikTok Algorithm Changes
Comments Engagement
Live Streaming
Content Clip Changes
Green Screen
Posting Frequency
Text Colors
Successful Content Strategy

FAQ

Q: Why do comments matter more now on TikTok? A: Comments are essential for SEO ranking on TikTok. Meaningful discussions in the comments section help your videos rank higher in searches, bringing in more relevant views and followers.

Q: What benefits come from going live on TikTok? A: Going live increases follower engagement, boosts visibility for other videos, and offers more monetization opportunities.

Q: How often should I change clips in my video? A: Clips should be changed every 3-4 seconds to hold the viewer's attention and increase engagement.

Q: What are the recommended colors for text in TikTok videos? A: The recommended text colors are black and white, red, and blue and white.

Q: How should I structure my posting schedule on TikTok? A: You should aim for no more than three posts a day. If a post is performing exceptionally well, it’s advisable to take a one or two-day break from posting to let the algorithm push your viral content further.

Q: Why is it important not to post content with watermarks from other platforms? A: Posting content with watermarks from other platforms can reduce your reach on TikTok because the algorithm may deprioritize content that isn’t original to TikTok.

These guidelines can help you navigate TikTok's updated algorithm, maximizing your reach and engagement. If you're still struggling, consider seeking expert help to refine your TikTok strategy further.