Tiktok's Algorithm Changed The Social Media Landscape

Introduction

The question arises: if someone made a video critical of TikTok and China and posted it on TikTok, would it gain much reach? Surprisingly, the answer is yes.

TikTok’s Revolutionary Approach

TikTok has fundamentally changed the social media game. Traditionally, social media platforms operated on a model heavily reliant on friends, followers, and subscribers. Your reach was mostly limited to your friend circle plus a small boosting percentage—let's call it 20%.

Interest-Based Algorithm

However, TikTok brought a revolutionary shift by making its reach entirely interest-based. The platform's algorithm does not just consider what users are liking or who they are following. More importantly, it takes into account what users are actually watching and how they interact with the content.

Implications for Content Creators

This change means that if the content strikes a chord with a segment of users, it can go viral regardless of how many followers you have. It’s a meritocratic approach to content dissemination, promoting videos based on engagement and interest rather than social connections.

Keywords

TikTok
Algorithm
Social Media
Interest-Based
Followers
Engagement
Reach
Content Creators

FAQ

Q: Would a video critical of TikTok and China gain reach on TikTok? A: Yes, the platform's interest-based algorithm allows content to gain reach if it resonates with users, irrespective of follower count.

Q: How did traditional social media platforms operate concerning reach? A: They operated based on friends, followers, and subscribers, where your reach was typically your circle of friends plus an additional percentage boost.

Q: What makes TikTok’s algorithm different? A: TikTok’s algorithm is entirely interest-based. It’s focused on what users are watching and interacting with, not just what they are liking or who they are following.

Q: What are the implications for content creators on TikTok? A: Content can go viral based on user engagement and interest, making the platform more meritocratic in content dissemination.

Tiktok's Algorithm Changed The Social Media Landscape