Tips to Building an Effective Automatically-Generated Personalized Video

Overview

Jim Dixon, from Sunday Sky, provides insights into how their company’s Smart Video capability works and what they have learned through their experience. Sunday Sky's service is designed for creating personalized videos that are automatically generated in real-time, with the goals of improving customer engagement and driving specific business objectives.

How It Works

Sunday Sky is a software-as-a-service (SaaS) company specializing in Smart Video. This allows clients to create personalized videos for their customers automatically, utilizing real-time data to ensure the videos are both personalized and accurate. These videos are highly scalable and cost-effective.

Steps in Video Creation:

Video or Video Template Creation:
- Select relevant scenes for the customer.
Scene Creator:
- Integrate visual elements, audio, actor narrations, and database information into the scenes.
Video Generator:
- Combine the scenes into a cohesive video that appears custom-made for that customer.

Key Learnings and Strategies

Optimized Placement:

The video must be strategically placed where it is likely to be seen, such as websites or email campaigns.

Personalization:

Make thumbnails more personalized to encourage engagement (e.g., using the viewer’s name in the thumbnail).

Relevance and Real-Time Personalization:

The more personalized and relevant the video, the more effective it is in achieving goals.
Examples include using the viewer’s name, travel dates, and customized segments based on seasonality and family demographics.

Example: Walt Disney Videos

For Disney, Sunday Sky personalizes videos by:

Including family names, cities, travel dates, and holiday themes corresponding to their travel dates.
Adjusting merchandise promotions based on family demographics:
- Families with young children: Ear hats and autograph books.
- Adults: T-shirts, sweatshirts, and ornaments.

These strategies ensure the videos are highly engaging and effective in driving desired outcomes.

Keywords

Smart Video
Personalized Videos
SaaS
Real-Time Data
Customer Engagement
Video Template
Scene Creator
Video Generator
Optimized Placement
Relevance
Personalization
Walt Disney Example

FAQ

What is Sunday Sky? Sunday Sky is a software-as-a-service (SaaS) company providing Smart Video capabilities that allow clients to create personalized videos for their customers automatically using real-time data.

How does Sunday Sky's Smart Video work? The process involves creating a video or video template, pulling data and elements into the scenes, and using a video generator to combine them into a cohesive, personalized video.

What are the benefits of using Sunday Sky’s personalized video services? These videos are highly scalable and cost-effective, significantly enhance customer engagement, and drive performance against specific business goals such as reducing service costs or increasing revenue.

What strategies are effective in optimizing video performance? Placed strategically, personalized thumbnails, and making the content relevant and real-time personalized help maximize engagement and achieve desired outcomes.

Can you give an example of personalized video campaigns with high success? For Walt Disney, personalized videos include travel dates, family names, holiday themes, and customized merchandise promotions based on demographics, ensuring high engagement and effectiveness.