? tips to make your TikTok TAKE-OFF‼️ ?
People & Blogs
Introduction
In another engaging episode of "A Coffee with Chris", brought to you in association with the charity partner Big C and proudly sponsored by Hill Coaching Company, we had the pleasure to welcome Joe Le, an online sensation known for his authentic and humorous content on TikTok. Joe, who proudly identifies himself as a "full-time weirdo," has nearly one million followers on the platform. Let's dive into the insights and strategies Joe shared about his TikTok journey, how businesses can leverage TikTok for marketing, and how to work effectively with influencers.
Is Creating Content on TikTok Worth It?
Absolutely, according to Joe. TikTok has evolved from just being a platform for kids’ dance videos to a robust marketing tool for both individuals and businesses. Joe’s journey on TikTok began as a joke but turned out to be a tremendous marketing success.
He also worked previously with "Pan and Ice," a company specializing in rolled ice creams, as their social media manager. This dual perspective of managing business accounts and creating personal content has given Joe valuable insights into the significance and potential of TikTok.
Authenticity Over Imitation
Joe emphasizes the importance of authenticity. While trends can give you quick visibility, copying content will not maintain long-term engagement. Authentic content that showcases your personality or brand’s unique character is crucial.
Consistency is Key
Posting consistently is essential. Joe recommends posting once a day to avoid overwhelming your followers while keeping a steady stream of fresh content. Utilize TikTok's analytics to optimize your posting schedule.
The Power of a Single Viral Video
Joe explains that a single viral video can dramatically change your trajectory, both personally and for your business. However, virality can be unpredictable. That’s why maintaining consistency and authenticity in all your posts is critical.
How to Work Effectively with Influencers
Joe provides key insights into how businesses can collaborate with influencers effectively:
- Creative Freedom: Trust the influencer’s creative process. Providing a strict, detailed brief can stifle creativity and result in content that feels forced.
- Clear Deliverables: While creative freedom is important, businesses should provide clear deliverables, including the number of videos and posting times.
- Avoid Over-editing: Content edited outside TikTok using high-quality software may not perform as well due to TikTok’s prioritization of content edited within its platform. Joe suggests using editing tools like CapCut, which integrates well with TikTok.
Algorithm Prioritization
Joe mentions a recent shift in TikTok's algorithm where videos are reviewed and pushed over a longer period rather than instantly. Content may take weeks to gain traction, emphasizing the importance of patience.
Mistakes to Avoid
Joe outlines common mistakes businesses make on TikTok:
- Lack of Balance: Maintain a balance between serious content and light-hearted, engaging posts.
- Poor Editing: Fast-paced, engaging videos perform better. Slow, overly-professional content often fails to capture viewers’ attention.
- Attention Hooks: Capturing viewer attention within the first few seconds is crucial. Joe suggests mixing creative camera work and quick, engaging intros.
Conclusion
Joe's wisdom is valuable for anyone looking to make their mark on TikTok, whether they're a new creator or an established business. His journey from zero to nearly a million followers teaches us that authenticity, consistency, and creativity are the pillars of a successful TikTok strategy.
Joe can be found on all major social platforms under the handle "Joe Le" for more of his engaging content.
Keywords
- TikTok
- Authentic content
- Consistency
- Viral videos
- Influencer collaboration
- Creative freedom
- Editing tools
- Algorithm prioritization
- Attention hooks
FAQ
Q1: Should businesses be on TikTok?
Yes, TikTok offers substantial marketing potential for both individuals and businesses.
Q2: How often should I post on TikTok?
Posting once a day is recommended to maintain consistency and engage your audience without overwhelming them.
Q3: How can businesses effectively work with influencers on TikTok?
Businesses should provide clear deliverables while allowing influencers creative freedom to ensure authentic and engaging content.
Q4: Does it matter if I edit videos outside TikTok?
Yes, videos edited within TikTok or tools like CapCut perform better on the platform.
Q5: What kind of content should I avoid on TikTok?
Avoid overly serious or professionally edited content. Aim for a balance of humor and seriousness with quick, engaging videos.