Top 10 PPC News from September 9 to 13, 2024 (AI translated)

Introduction

Welcome to this week's edition of top PPC news! In this article, we will cover various updates and insights regarding Google Ads and Meta Ads, ranging from tips on Target ROAS to innovations involving AI in advertising. Here’s a summary of the top 10 news stories that marked this week.

10. Google's Confidential Matching

This week, Google introduced its confidential matching system, which is designed to protect client data. It ensures that only necessary information is shared with Google to create custom audiences, safeguarding the rest of the data during this process.

9. Bypassing Ad Blockers

Jonathan Helens shared a clever method for bypassing ad blockers. By renaming the loader for Google Tag Manager to avoid detection, advertisers might allow their ads to bypass filters that rely on default names. While this may not work universally, it presents an interesting opportunity for testing.

8. Image Gallery Feature in Google Ads

Anna HPS reported a new feature within Google Ads that enables advertisers to use images uploaded via the Merchant Center directly in their campaigns. This integration simplifies the process of obtaining images, enhancing ad creation efficiency.

7. Automatic Video Resizing in Performance Max

Harper Banery highlighted Google's announcement to automatically resize and adapt videos uploaded in Performance Max. This feature optimizes the videos based on available interstitial spaces, ensuring better performance across various formats.

6. Target CPA for Conversions and Interactions

Rockit Shetty revealed that campaigns can now employ Target CPA bidding for both conversions and engagement interactions. This potentially maximizes ad spending effectiveness without being limited to just conversion costs.

5. AI-Driven Insights in Google Ads

Robert Brady from FCK Marketing shared valuable insights regarding Google's application of artificial intelligence within the Google Ads interface. The advice provided through AI aims to enhance the overall performance of advertising campaigns.

4. New Dashboard Tool from Google

In a significant development, Kristoff Skep introduced a dashboard tool on GitHub that integrates engine data into Google Data Studio. This tool provides deeper insights into campaign performance and user interaction, beyond what the typical interface offers.

3. Concerns over Google Search Partner Traffic Quality

Ari Schwarz reported widespread complaints about the quality of traffic generated from Google search partners. Advertisers have noted an increase in fake leads and a decline in overall traffic quality, prompting discussions about the effectiveness of these partnerships.

2. Meta Ads Updates

Meta has rolled out several updates, including a new metric for average purchase value, enhancements to site link icons, and improved navigation in the business manager interface. These updates aim to better guide advertisers in their campaigns and reporting.

1. Adjusting Target ROAS and Budget Concerns

Thomas Etel discussed new suggestions for adjusting target ROAS that may also automatically increase campaign budgets. Advertisers should be cautious with this feature, as it could lead to unforeseen budget increases without owners' awareness.

Keyword

PPC, Google Ads, Target ROAS, performance marketing, ad blockers, image gallery, Performance Max, smart bidding, traffic quality, Meta Ads.

FAQ

Q1: What is Google's confidential matching system? A1: It is a system that allows Google to use client data to create custom audiences while protecting the data's confidentiality.

Q2: How can I bypass ad blockers using Google Tag Manager? A2: By renaming the loader for Google Tag Manager to avoid detection by ad blockers, ads may pass through these filters.

Q3: What new feature has been added to Google Ads regarding images? A3: Advertisers can now directly use images uploaded to the Merchant Center in their campaigns through a new gallery feature.

Q4: What does the new dashboard tool from Google provide? A4: It integrates engine data into Google Data Studio, allowing deeper insights into campaign performance.

Q5: What concerns have advertisers raised about Google search partners? A5: There have been complaints regarding the quality of traffic and an increase in fake leads coming from Google search partners.