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Top 10 Ways to Earn Money on TikTok in 2024 (even with a small audience)

Education

Introduction

If you’re wondering how to earn money on TikTok, you’ve come to the right place! Today, I’m excited to share the top 10 ways you can earn money on TikTok, ranked from lowest to highest earning potential—perfect for creators even with a smaller audience.

Understanding Monetization: Direct vs. Indirect

Before jumping into the rankings, let’s clarify two types of monetization strategies:

  1. Direct Monetization: You're paid directly for the content you create on TikTok.
  2. Indirect Monetization: You earn money through other avenues that aren't direct payments for your TikTok content.

Are you an influencer first or a business? While influencers typically need a large following to maximize earnings, business owners can generate revenue without a vast audience. As an example, I earned nearly $ 200,000 in revenue through my business over the last two years, all while having minimal followers on Instagram.

Now let's dive into how much you can actually earn from TikTok!

The Rankings

10. TikTok Creator Fund – 1/5 Melissa Moneybags

TikTok initiated a creator fund in 2020, which has grown significantly. To join the fund, you need at least 1,000 followers, 1,000 video views, and three videos in the last 30 days. However, you require at least 10,000 followers and 100,000 views in the last 30 days to apply. Earning potential from the fund averages between $ 0.02 to $ 0.04 per 1,000 views, meaning substantial effort is needed to see meaningful earnings.

9. Tips – 2/5 Melissa Moneybags

With the Creator Next program, viewers can tip creators amounts like $ 5, $ 10, $ 15, or even custom amounts. The advantage is that you keep most of the tips, but earning significant amounts depends on your community support.

8. TikTok Video Gifts – 1/5 Melissa Moneybags

TikTok video gifts allow users to purchase virtual gifts for creators during live streams or on regular videos. However, TikTok takes a 50% cut, meaning creators earn much less than you'd hope.

7. Selling Merchandise – 2/5 Melissa Moneybags

Merchandise can be an effective marketing tool for businesses. Merchandise opportunities extend beyond simply putting logos on products. It can build brand loyalty and spark conversations.

6. Sponsorships – 3/5 Melissa Moneybags

Brands will pay influencers to advertise their products. The payout can vary based on audience size, making it a strategy that tends to favor larger followings. Choosing sponsors in line with your values is key to maintaining authenticity.

5. Affiliate Marketing – 3/5 Melissa Moneybags

Affiliate marketing allows you to earn commissions by recommending products to your followers. This strategy is appealing due to its low barrier of entry and the evergreen earning potential it offers.

4. Freelancing – 4/5 Melissa Moneybags

Freelancing allows creators to earn significantly more per project without requiring a large audience. TikTok can serve as a platform for showcasing your skills and attracting clients.

3. Consulting or Coaching – 5/5 Melissa Moneybags

Offering consulting services can be extremely profitable. You don’t need to be a TikTok expert; you can offer guidance in various niches, leveraging your expertise.

2. Selling Physical Products – 5/5 Melissa Moneybags

Using TikTok to promote physical products is an effective strategy. Visual showcases can engage your audience and drive sales.

1. Selling Digital Products – 5/5 Melissa Moneybags

Selling online courses and other digital products is one of the most lucrative strategies on this list. Platforms like TikTok enable you to build relationships with potential customers and market your offerings effectively.

Keyword

  • TikTok
  • Earn Money
  • Creator Fund
  • Tips
  • Video Gifts
  • Merchandise
  • Sponsorships
  • Affiliate Marketing
  • Freelancing
  • Consulting
  • Coaching
  • Physical Products
  • Digital Products

FAQ

1. How do I start earning money on TikTok? You can start by applying for the Creator Fund, enabling tips, or leveraging affiliate marketing.

2. Do I need a large audience to earn money on TikTok? Not necessarily. There are ways to earn, such as consulting and selling digital products, even with a small audience.

3. What is the TikTok Creator Fund? The Creator Fund is a program that pays creators based on video views, but significant follower counts are required to qualify.

4. What types of products can I sell on TikTok? You can sell both physical and digital products, such as merchandise, online courses, and other digital assets.

5. Is affiliate marketing effective on TikTok? Yes, affiliate marketing can be a great way to generate income as it allows you to earn commissions on products and services you recommend.

Leverage these insights to maximize your earnings on TikTok and choose a strategy that suits your skills and audience!