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Turn Your Ideas Into Video | YouTube Video Creation Process

Howto & Style

Introduction

Many people come to me and ask, "Trace, what do I say in my videos?" They often believe they have a lack of ideas, but that's not the case at all. I bet you have a zillion ideas running around in your mind about what you could talk about on video, but you might not know how to focus those ideas into videos that are interesting to your audience. That's what we're going to address today. So hit that notification bell and the subscribe button, and let’s dive in.

Understanding the Platform

If you're going to use video as part of your marketing plan, it's crucial to understand the platform where you're posting these videos, because content differs significantly from one platform to another. Let's discuss the three different types of videos and their respective platforms:

  1. Search Engine Videos - YouTube and Pinterest
  2. Social Videos - TikTok, Instagram, Facebook
  3. Authority Building Videos - LinkedIn

YouTube and Pinterest

These platforms serve as search engines. Your topics need to match what your audience is actively searching for. For example, if users are googling "how to set up a bed frame," your video title and description should fit that query.

Steps to Figure Out What to Say:

  1. Keyword Research: Ensure what you have in mind aligns with the keyword strings users are searching for.
  2. Be Helpful: Get straight to the point. If someone searches for a how-to, answer them directly.

Basic Video Outline:

  1. Hook - The first words should match the title, capturing attention.
  2. Teach - Deliver your content quickly and effectively.
  3. Call to Action - Ask viewers to comment, subscribe, download, etc.

Notice, we don't focus on talking about ourselves here because viewers are looking for answers.

Social Videos: Instagram and Facebook

These platforms are about stopping the viewer in their scroll. Content here should be attention-grabbing and concise.

Strategy:

  1. Scroll Stopping Description: Capture attention immediately.
  2. Content: Focus on the what and why, not the how. For instance, you might explain the benefits or features of a running program without giving away the entire method.

Live Videos: Use live video to nurture and engage your audience. Keep it interactive and focused.

Basic Outline:

  1. Hook - Use a visual or spoken hook to grab attention.
  2. Teach - Focus on the what and why.
  3. Call to Action - Direct viewers to take the next step.

Authority Building Videos: LinkedIn

LinkedIn is about setting yourself up as an authority. Professional users come here for quality content and are more receptive to expertise.

Content:

  1. Brand Awareness and Statistics: Explain your brand’s impact using concrete numbers.
  2. Social Proof and Interviews: Include testimonials, client experiences, or expert interviews.

Basic Outline:

  1. Hook - Attract attention with an authoritative statement.
  2. Teach and Share Knowledge: Establish yourself as an expert.
  3. Call to Action: Encourage users to connect or engage with your services.

Keywords

  • Video Marketing
  • Platform Strategy
  • YouTube
  • Pinterest
  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Keyword Research
  • Content Creation

FAQ

Q1: What's the best platform to start video marketing? A1: It depends on your goals. YouTube and Pinterest are great for searchable content, while Instagram and Facebook are more about stopping the scroll and engaging users. LinkedIn is best for professional and authority-building content.

Q2: How long should my videos be on each platform? A2: On YouTube, keep it concise but thorough enough to cover the topic. For social platforms like Instagram and Facebook, short, engaging videos work best. LinkedIn videos can be a bit longer but should still be focused and filled with valuable content.

Q3: What is a good strategy for live videos? A3: Use live videos to engage your audience in real time. Focus on delivering the "what" and "why" and interact with your viewers directly, encouraging them to ask questions and participate.

Q4: Should I cross-post my videos across different platforms? A4: While it's okay to cross-post for additional watch minutes, each platform has a unique audience and content style. Tailor your content to best fit the platform you’re posting on for maximum engagement.

Q5: How often should I post videos? A5: Consistency is key. Decide on a schedule you can maintain, whether it's weekly, bi-weekly, or monthly, and stick to it. Regular content helps build and retain your audience.