Twitter New Update | Know Where Your Ads Are Placed On Twitter

Introduction

If you sell dairy products and decide to run ads to enhance your business, you might encounter an ironic situation where your ads appear in between tweets promoting a vegan lifestyle. To address this exact problem, Twitter has partnered with two ad tech companies: DoubleVerify and Integral Ad Science (IAS). These collaborations aim to ensure that advertisers are informed if their ads are being placed around inappropriate tweets.

Enhanced Ad Placement Transparency

Advertisers in the United States will now have the capability to see tweets positioned above and below their ads. This innovation will enable them to make informed decisions about whether they want their ads to appear alongside certain tweets that might not align with their brand image. The goal is to maintain the brand’s reputation and ensure that ads are placed in a context that supports their marketing strategy.

Real-Time Data Access

To make this possible, DoubleVerify and IAS will have access to real-time data from Twitter. This access will help marketers who might already be reconsidering their presence on Twitter to better understand their ad performance. It will provide a clearer picture of the placement and context of their advertisements.

Industry Implications

This development raises an interesting question: Should other social media platforms implement similar features? If advertisers can have better control and transparency over where their ads are displayed, it could lead to improved ad effectiveness and brand safety across the advertising landscape.

Let us know in the comments below if other social media platforms should also have such a feature. Like and subscribe to IRD for more updates.

Keywords

• Twitter
• Ad Placement
• DoubleVerify
• Integral Ad Science
• Real-Time Data
• Advertisers
• Brand Image
• Social Media Platforms
• Marketing Strategy

FAQ

Q: What is the main issue that Twitter’s new collaboration aims to solve? A: The collaboration aims to solve the issue of ads being inappropriately placed around tweets that might contradict the advertiser's brand message, such as dairy product ads appearing next to tweets about a vegan lifestyle.

Q: Which companies has Twitter partnered with for this feature? A: Twitter has partnered with DoubleVerify and Integral Ad Science (IAS).

Q: What specific capability will advertisers in the US have with this new feature? A: Advertisers will now be able to see tweets placed above and below their ads, allowing them to decide if they don't want their ads shown alongside certain tweets.

Q: How will DoubleVerify and IAS help advertisers? A: They will provide access to real-time data from Twitter, enabling advertisers to understand the context of where their ads are placed and to monitor their ad performance.

Q: Why might this feature be beneficial for other social media platforms? A: Similar features on other platforms could enhance ad effectiveness and brand safety by giving advertisers greater control and transparency over ad placement.