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Unlocking Potential AI Driven Skill Building for Tomorrow s Professionals

Science & Technology


Introduction

In today's rapidly evolving educational landscape, the use of artificial intelligence (AI) is increasingly becoming a game-changer. This trend is especially evident in educational technology (EdTech) companies. One such leader in Brazil's EdTech sector is CET, where Tammy Marcado serves as a board advisor. In a recent webinar, Tammy shared her insights into how CET uses AI technology to enhance content creation and skill building for students.

The Challenge of Content Creation

CET, specializing in online technical courses, has faced significant hurdles in keeping its educational content up-to-date. With more than 30 courses on topics ranging from electricians to business logistics, the ever-changing landscape of knowledge makes it challenging for them to maintain current, relevant course materials. To address this issue, CET began exploring AI solutions.

The journey began with recognizing the challenges in content creation, particularly the limitations presented by traditional teaching methods. The company realized they needed a more efficient way to keep their offerings fresh without compromising quality.

An initial exploration led them to a partnership with Deep Brain AI. What caught their attention was the AI’s ability to understand content beyond mere transcription. Instead, it provides explanations that allow for a deeper understanding of the material.

Transformative Impact of AI

Before implementing AI, content creation at CET was a time-consuming process. Tutors would be selected to create videos based on their individual comfort in front of the camera. This often resulted in a lack of available tutors, necessitating recordings in professional studios, which further complicated the content creation cycle.

With the incorporation of AI tools, CET has been able to automate much of the content production process. After validating materials with the tutors, they upload content into the AI system. The AI then works efficiently to generate high-quality educational materials, drastically reducing the time from content conception to student availability.

Furthermore, the integration of AI has allowed CET to keep a human element in their offerings. While AI takes a significant role in content delivery, the tutors continue to play a crucial role in guiding students and answering questions. This harmonious relationship enhances the learning experience.

The capability for rapid updates to content also allows CET to remain relevant—should new information arise, they merely upload the updated content, keeping the learning materials fresh.

Looking Ahead: Personalization through Data

As an industry leader, CET is focused on transforming the educational experience further. Currently, students can choose from a variety of learning modalities, although true personalization remains an area of growth. Tammy envisions a future where data analytics will allow CET to customize learning experiences even further.

They aim to develop a model where each student’s learning preferences are assessed before course commencement, providing a tailored approach from the start. By using data analytics, technology can adapt to each student's learning style, accommodating those who learn better via reading, audio, or hands-on experiences.

Ultimately, CET is poised to become a frontrunner in personalized education by harnessing the power of AI to create a customized learning journey for each student.

Conclusion

Tammy’s experience in the digital transformation space equips her with a unique perspective on merging technology with education. As companies look to implement AI, she recommends embracing the unknown and remaining open to experimenting while carefully measuring outcomes. The focus should not simply be on adopting new technologies but on adding real value to the educational experience.

In conclusion, leveraging AI has opened unprecedented pathways for CET and other EdTech companies, unlocking potential in skill development for tomorrow’s professionals.


Keywords

AI, EdTech, CET, content creation, Deep Brain AI, personalization, skill building, digital transformation, education, learning experience.


FAQ

1. How is CET utilizing AI in its operations?
CET uses AI to enhance content creation and streamline the process of updating course materials, allowing for a more efficient workflow.

2. What challenges did CET face before implementing AI?
Before AI, CET struggled with outdated content and a limited number of tutors willing to create recordings, making it difficult to keep their educational offerings current.

3. What is the future vision for CET regarding education?
CET aims to personalize the learning experience for each student by leveraging data analytics to better understand individual learning preferences.

4. How does AI interact with tutors at CET?
AI aids in content delivery while tutors maintain their role in guiding students and answering questions, creating a balanced educational experience.

5. What advice does Tammy Marcado offer to startups in the EdTech space?
Tammy advises startups to focus on applying AI in practical ways that demonstrate clear results, while also embracing challenges as opportunities for growth.