Use AI to Write Commercial Video Scripts in MINUTES
Film & Animation
Introduction
Writing video scripts can often feel daunting, especially when you find yourself staring at a blank page or wrestling with jumbled ideas. I’ve faced this struggle firsthand and have dedicated unexpected hours trying to create compelling scripts. Fortunately, this challenge can now be easily overcome using AI, specifically Google’s Gemini AI. In this article, I will walk you through a simple three-step process to generate effective scripts for commercials or client video projects. You might want to save this article for future reference!
Step 1: Brainstorming
A common mistake when using AI to write scripts is providing vague or generic prompts. People often expect the AI to create something insightful from minimal direction, which rarely yields creative results. For instance, if you prompt Gemini with a basic request like, “I am creating a 30-second commercial for a dental practice named Happy Papy Dentistry specializing in Family Dentistry,” the output can be unimaginative.
To avoid this, my recommendation is to gather detailed information. Let’s say we want to write for Happy Papy Dentistry in Springfield, Idaho. Here’s the process:
Determine your script length: Aim for a shorter script than your target length (e.g., a 20 to 25-second script for a 30-second final product), allowing room for visuals.
Get business information: Collect precise details about the business. Start with the business name and specialization. Then, pull their mission statement and core values from their website. If there isn’t a mission statement, ask the client or look for these details on their “About Us” page.
Include testimonials/reviews: Add three strong testimonials or reviews sourced from their website or Google reviews.
Script elements: Note any specific requirements or phrases that the client wants included.
Visual elements: Jot down potential visuals if they are available, or skip this if it’s too early in the process.
Tone or mood: Decide on the mood of the script (e.g., upbeat, energetic) for the AI to reflect.
Call to action (CTA): Define the desired action you want the audience to take once they finish watching (e.g., “Call now,” or “Set up an appointment”).
Finally, all this information will be compiled into a plug-and-play document designed specifically for commercial scripts, which you can find linked in the description of the video reference.
Step 2: Feed the Machine
This step is straightforward. Simply copy the entirety of your compiled document and paste it into Google Gemini. The AI will generate a full script in seconds. Given the amount of detail provided, the output will likely be far more creative and tailored than if you had simply fed it generic prompts.
Step 3: Refinement
Even if the initial script response from Gemini does not completely satisfy you, it serves as a strong starting point. Options abound to refine the script further:
- Click on the dropdown arrow in the response area to view different drafts.
- Generate new responses by simply noting that you weren’t satisfied with the originals.
- Use thumbs up or thumbs down to help Gemini learn and improve over time.
You can also make adjustments for professionalism, casualness, length, and more through regeneration options. Lastly, copy and paste the final version into your working document, and you’re ready to send it to the client for review.
This methodology offers an efficient, repeatable way to generate commercial scripts for various clients, reducing the time and frustration typically involved in scriptwriting.
Keyword
- AI
- Scriptwriting
- Commercials
- Google Gemini
- Video Scripts
- Brainstorming
- Testimonials
- Tone
- Call to Action
FAQ
Q: What is the primary tool for writing video scripts discussed in the article?
A: The primary tool mentioned is Google’s Gemini AI.
Q: Why is it important to provide detailed information when using AI for scripting?
A: Providing detailed information helps the AI generate more tailored and creative scripts, rather than generic outputs.
Q: How long should the AI-generated script be compared to the final video length?
A: If the final video is 30 seconds long, it is recommended to ask for a script that is 20 to 25 seconds long to allow for visual breathing room.
Q: What should be included in the brainstorming process for scriptwriting?
A: The process should include the business name, specialization, mission statement, testimonials, script elements, visual ideas, tone, and a call to action.
Q: Can I refine the generated script?
A: Yes, you have several options to refine the script including viewing different drafts, generating new responses, and adjusting the tone or length.