With the constantly shifting landscape of TikTok, it's crucial to stay updated on the latest strategies to maximize your reach. If you’ve noticed a decline in your views or followers, it’s time to implement these four new hashtag strategies. Many creators have successfully gained impressive followings—like one who amassed over 50,000 followers in weeks and another who gained 60,000 followers—simply by adjusting their hashtag tactics. While the last strategy is the most important, each one plays a vital role in enhancing your TikTok presence.
The first strategy involves using three niche-specific hashtags along with two broad hashtags. There are three main types of hashtags on TikTok:
Using a mix of these types ensures that TikTok can categorize your content accurately, leading to greater exposure.
For this strategy, you should utilize six niche-specific hashtags. It’s essential to choose the largest and most relevant hashtags that relate to your content. Doing so will allow TikTok to expose your video to a broader audience that has previously engaged with similar content. Here are a few tips to follow:
In this approach, use a total of ten hashtags: four broad and six niche-specific. Remember to change up your hashtags regularly; creating a list of 30 to 50 hashtags specific to your niche will ensure fresh content each time you post.
This last strategy—employing just four niche-specific hashtags—is particularly beneficial for smaller accounts. Selecting the right niche hashtags can significantly increase the visibility of your content, helping to garner more views and engagement.
To effectively reach your audience, you must understand how TikTok's algorithm works. The platform aims to showcase content similar to what users have engaged with previously. Focus on three main aspects of your content:
Utilizing these elements creates a recognizable pattern for TikTok, leading the algorithm to show your content to the right audience.
For optimal results, consider testing one hashtag strategy per post over the next seven to ten days. After this period, analyze which strategies resulted in the highest views and continue to refine your hashtag choices accordingly.
By implementing these new hashtag strategies, you increase your chances of going viral on TikTok, regardless of your follower count!
1. What types of hashtags should I use on TikTok?
You should use a combination of trending hashtags, niche-specific hashtags, and broad hashtags.
2. How many hashtags should I include in my posts?
There are different strategies, including using three niche hashtags and two broad hashtags, or ten hashtags with a mix of both. The final strategy involves using four niche-specific hashtags.
3. How does TikTok's algorithm work?
TikTok shows users content similar to what they have previously engaged with, focusing on topic relevance, video length, and content format.
4. Can I use the same hashtags repeatedly?
It's best to avoid using the same hashtags over and over again. Creating a diverse list of 30 to 50 relevant hashtags can improve your reach.
5. What if my post isn’t getting views despite using hashtags?
Ensure that your content is of high quality, formatted well, and that the hashtags used are relevant to your content. If all else fails, experiment with different hashtag strategies to see what yields better results.
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