Video Enhancements | Google Ads Help

Introduction

Google AI's video enhancements offer a suite of tools designed to instantly elevate your video content. By leveraging the power of artificial intelligence, you can optimize your video footage with just a few clicks, taking the heavy lifting off your shoulders. These enhancements are particularly beneficial for boosting campaign effectiveness, such as converting horizontal videos into vertical formats, which are ideal for viewing on vertical screens. Additionally, the feature allows you to generate shortened versions of your existing videos, making your content more dynamic and engaging.

In this article, we will guide you through the benefits of video enhancements and demonstrate how you can utilize them to elevate your campaigns to the next level with AI technology. With video enhancements enabled, you can create more effective and engaging advertisements that may lead to improved conversions. One of the most significant advantages of these tools is the time and resources saved, as Google AI can automatically produce additional versions of your video content without the need for manual editing.

The video enhancements utilize smart automation features that improve your video in various ways. By default, video enhancements are turned on, but you can disable them anytime through your campaign settings. Let's explore the various enhancements you can create from a video.

Create Additional Formats

With Google AI, you can generate additional vertical and square videos from your horizontal content, allowing for optimal viewing on vertical screens and looking more native on mobile devices. The intelligent system intelligently flips your original video format, creating videos in new aspect ratios, such as square videos with a 1:1 ratio and vertical videos in both 4:5 and 9:16 ratios, perfect for mobile devices and social media Stories. The technology ensures that key elements from your original horizontal video are displayed correctly in the newly enhanced versions.

Shortened Versions of Your Ads

Another feature is that Google AI can help you obtain shorter versions of your video ads without requiring you to edit them yourself. The AI intelligently selects key moments from your video, creating more concise versions while maintaining the original message and look. Additional versions are automatically generated if they pass a quality review. This allows you to transform horizontal videos into vertical formats and create two shortened versions of your existing videos, thereby reducing workload and budget requirements while enabling more dynamic, optimized campaigns.

Keywords

• Google AI
• Video Enhancements
• Content Optimization
• Horizontal to Vertical Conversion
• Shortened Video Versions
• Campaign Effectiveness
• Smart Automation
• Aspect Ratios
• Mobile Optimization
• Video Ads

FAQ

What are video enhancements?
Video enhancements are tools provided by Google AI that allow you to automatically optimize your video content, including converting formats and creating shorter versions.

How can I benefit from video enhancements in my campaigns?
By using video enhancements, you can create more effective and engaging ads while saving time and resources, ultimately improving your conversions.

Are video enhancements enabled by default?
Yes, video enhancements are turned on by default but can be disabled at any time in your campaign settings.

What types of formats can I create from my original video?
You can generate additional vertical and square formats from your horizontal videos, ensuring optimal viewing on various devices and platforms.

How does Google AI create shorter versions of my video?
Google AI intelligently selects key moments in your video to create shorter versions while preserving your original message and appearance.