Video outreach: Increase sales with personalized video outreach
Howto & Style
Introduction
In the world of sales outreach, one thing has become abundantly clear: generic emails are failing to garner attention. For the last 20 years, since the rise of marketing software, salespeople have been inundated with emails that lack personalization. The conventional "spray and pray" approach—sending the same templated message to a hundred prospects—has led to diminishing returns. Prospects are inundated, overwhelmed, and many simply don’t open those emails.
Why Personalization Matters
To cut through the noise, sales professionals need to adopt innovative strategies. One such approach that has shown promising results is the use of personalized videos. By incorporating personalized video content into your outreach—be it through email or social media—you can significantly increase response rates and drive revenue. The data speaks volumes: personalized videos can elevate open rates by nearly 20%, and viewers are 65% more likely to click through to content you're promoting. Additionally, the rate at which recipients unsubscribe from unpersonalized emails can be reduced by nearly a quarter.
Getting Started with Personalized Videos
If you want to start leveraging personalized videos in your sales outreach, here are the steps to follow:
Choose the Right Platform: Select a platform for your videos. Options include YouTube, Vimeo, or specialized tools like BombBomb, Vidyard, and Prezi Video. Prezi Video stands out as it allows you to incorporate content directly into the video, streamlining your ability to provide compelling information alongside your presentation.
Craft Your Message: Begin your video by addressing your prospect by name and including their company logo. This personalization will catch their attention when they see the video thumbnail.
Make a Connection: Reference something specific about your prospect—like their interests or current projects. This establishes rapport and showcases that you’ve done your homework.
Deliver Your Pitch: Transition into the main value proposition of your product or service. Keep it concise; an ideal video length is between one and a half to two minutes.
Include a Call to Action: Wrap up your video with a clear "ask." This could be a link to schedule a meeting or your email address for further engagement.
Mediums of Distribution
While email is your primary medium, consider these other options for sending personalized videos:
- LinkedIn: Direct messaging your prospects on LinkedIn can also yield great results.
- Text Messaging: If you have your prospect's cell number, sending a personalized video via text could be an effective, albeit less common, strategy.
Real-World Results
One notable outcome from sending a personalized video involved an enthusiastic response from a prospect who not only viewed the video but also shared it with their colleagues. This challenge transformed into a proposal to their sales and marketing teams. Such instances highlight the tangible benefits of using personalized video outreach.
Try Prezi Video
If you're interested in diving into this personalized video strategy, consider using Prezi Video. It’s accessible to users without video editing experience, and you can have your first personalized outreach video ready within half an hour after signing up for a free trial.
Best of luck with your sales endeavors, and happy video outreach!
Keywords
- Personalized videos
- Sales outreach
- Response rates
- Video marketing
- Engagement
- Prospecting
- Call to action
- Prezi Video
FAQ
Q: Why should I use personalized videos in sales outreach?
A: Personalized videos significantly increase open rates, engagement, and reduce unsubscribe rates, making them a powerful tool in sales.
Q: What platforms can I use for personalized videos?
A: You can use platforms like YouTube, Vimeo, BombBomb, Vidyard, and Prezi Video.
Q: How long should my personalized videos be?
A: Videos should ideally be between one and a half to two minutes to retain viewers’ attention.
Q: What should I include in my personalized video?
A: Start with the prospect's name and company logo, reference something specific to them, present your value proposition, and conclude with a call to action.
Q: Can I share personalized videos through social media?
A: Yes, LinkedIn direct messages and text messaging are effective ways to share personalized videos as well.