Video templates: How to use them and why you need them

Introduction

In today’s digital landscape, video content has become a crucial part of marketing strategies. However, many businesses struggle with producing enough quality videos due to budget constraints, time limitations, or lack of expertise. At Vitables, we firmly believe in the power of video templates. This article will delve into situations where templates shine, their advantages and disadvantages, and provide a step-by-step guide on how to use templates for video creation.

The Paths to Video Production

When reviewing your marketing calendar and finding it lacking in videos, you generally have a few choices:

1. Hiring a Professional Agency: This option can yield high-quality videos, but often comes with a hefty price tag.
2. Hiring an Amateur: This could save you money, but may lead to potential headaches if the quality doesn't meet your expectations.
3. Using Templates: Templates serve as an excellent middle ground. They allow you to create videos quickly, iterate, and experiment at no additional cost.

Advantages of Using Templates

The benefits of leveraging video templates are quite clear:

• Speed: Templates significantly speed up the video creation process.
• Ease of Use: Tough decisions regarding pacing, transitions, music, and color schemes are pre-made, allowing you to focus on content.
• Affordability: There’s no need to invest heavily in music rights, recording equipment, or editing software. Video templates provide all the essential content and editing processes in one place.

Disadvantages of Using Templates

While templates are extremely useful, they do come with some drawbacks:

• Effort Required: You will still need to manipulate and edit the template to fit your specific needs.
• Limitations for Long Videos: Templates may not be suitable for longer videos that require extensive information.
• Potential Complexity: While templates are good starting points, they may need thorough customization and planning for effective results.
• Limited Learning: Depending on templates may hinder your learning. Understanding the intricacies of video editing can be crucial if you wish to grow within video marketing.

Editing a Video Using a Template

Follow these steps to create your video using a template in the Bitable video maker:

1. Select a Template: Choose from hundreds of templates. For this tutorial, we'll use the "How-to" video template.
2. Edit Text: Update the text in the scenes. For instance, if your video is about saving a file as a PDF, change the text accordingly.
3. Modify Background: Click on the background and replace it with preferred animations or your own footage if necessary.
4. Customize Colors: Use the color palette in the sidebar to adjust background and animation colors to ensure they match well.
5. Add Content: Insert the steps required to complete your task in your video.
6. Include a CTA: If promoting a business, add a call to action with your logo and website at the end.
7. Adjust Video Settings: Select the appropriate video format based on where the video will be shared.
8. Music Selection: You can keep the default music track or select from over 80 tracks available in the Bitable library.
9. Preview and Download: Preview your video, and once satisfied, download it directly onto your device or share it on social media.

By following these instructions, creating polished videos using templates becomes a simple task, even for those with zero video editing experience.

Keyword

• Video Templates
• Video Creation
• Editing
• Marketing Strategy
• Affordability
• Customization
• Learning

FAQ

1. What are video templates?
Video templates are pre-designed layouts that allow users to easily create videos by customizing text, images, music, and animations.

2. What are the advantages of using video templates?
Video templates speed up the video creation process, are cost-effective, and require minimal design expertise.

3. Are there any disadvantages to using templates?
Yes, templates may require additional editing and might not be suitable for long, complex videos. They may also limit learning opportunities in video editing.

4. How do I edit a video using a template?
You can edit a video template by choosing a template, updating text, changing backgrounds, customizing colors, and adding music or additional content.

5. Where can I find video templates?
Video templates can be accessed through various online platforms like Bitable, which offers a wide range of customizable options.