Virtual influencers created by AI for marketing campaigns. #ai

Virtual Influencers Created by AI for Marketing Campaigns

In a world where the lines between reality and virtuality are increasingly blurred, one thing is for certain: virtual influencers, conjured by marketing agencies with AI image generators, have made their mark in the realm of advertising. Created by Barcelona-based ad agency, The Clueless, these digital avatars epitomize a blend of technological innovation and a perceived lack of the ineffable human soul—an oxymoron perfectly encapsulated in their creators' company name.

The Clueless has collaborated with hot brands to introduce virtual influencers Maya Lima and Itana Lopez. These avatars are part of a strategic pivot inspired by the soaring rates human influencers command today. The agency designed these perfect digital representatives to partner with brands seeking an alternative to expensive traditional influencers.

According to an analytics report from Instagram, the solution seems to be successful; the perfect pitch lies in campaigns featuring famous personalities who, quite literally, do not exist. Virtual influencers have charmed the digital marketing world, providing brand promotion without the unpredictability of human flaw.

Keywords

• Virtual influencers
• AI image generators
• Marketing agencies
• Maya Lima
• Itana Lopez
• The Clueless
• Analytics report
• Instagram
• Digital avatars

FAQ

Q: Who created Maya Lima and Itana Lopez? A: They were created by the Barcelona-based ad agency, The Clueless.

Q: Why were these virtual influencers created? A: They were developed as a strategy to counter the high fees charged by human influencers.

Q: How successful are these virtual influencers? A: According to an analytics report from Instagram, campaigns featuring virtual influencers have proven to be quite effective.

Q: What sets virtual influencers apart from human influencers? A: Virtual influencers are AI-generated avatars, which means they lack human flaws and can be tailored to meet specific brand needs without unpredictability.