Walmart Sparkathon Hack | Team Gagnant | Adeinstien | Automated Video Ads

Introduction

Welcome to Adenin, the future of targeted advertising! Imagine a world where each advertisement feels tailor-made just for you. This is the revolutionary power of Adenin that transforms how we engage with advertisements and shopping experiences.

Picture this: you're browsing the Walmart website, searching for the best deals. During this time, you may also be hopping between platforms like YouTube and Instagram, enjoying your favorite content. Meanwhile, our state-of-the-art AI-driven software is seamlessly analyzing your interactions and purchase history. It functions like a personal shopper, fully aware of what you're looking for and what you desire most.

Imagine receiving custom-crafted ads appearing across various platforms such as YouTube Shorts, Instagram Reels, and even on Walmart’s in-store TV screens. These advertisements are strategically timed to show up at moments when you're likely to engage with them the most. This creates an immersive experience, capturing your attention at the right time.

Now envision visiting a Walmart store, where you see an ad on an in-store TV. Moments later, that same ad appears on your mobile device. This synchronization creates a cohesive and captivating journey, leading to a better shopping experience.

Our System

At Walmart+, we utilize a simulated website where we monitor user interactions in real-time. When a user views a product, our system analyzes the product description to generate personalized recommendations. For instance, if a user views a shampoo, we utilize the description of that product to provide tailored suggestions.

We primarily offer three key functionalities stemming from our approach using:

1. Conservative Q-learning: This utilizes Jaccard and Cosine similarity along with reinforcement learning.
2. Generative AI Recommendation Systems: Our AI also suggests similar products readily available on the Walmart website.
3. Automated Video Advertisement Creation: The ads start with the generation of a script utilizing a large language model based on the product description. Subsequently, a text-to-speech model converts this script into audio. In parallel, images from the product website are compiled into a slideshow presentation. The audio and video components are then merged to create a complete video advertisement.

Finally, this video ad is pushed out automatically across social media platforms like YouTube, targeting users as they consume short-form content in their feeds. Not only this, but the advertisements are also displayed on in-store TVs and the Walmart website, finely tuned to what users are shopping.

Conclusion

For example, consider the following advertisement script designed for a hair conditioner:

Transform your hair with Trem Rich Moisture Conditioner infused with Hyaluronic Plex. It delivers 7x more moisture for soft, silky, and healthy-looking hair. Strengthen and hydrate your strands with salon-level results, free from parabens and mineral oils. Experience the difference with T.R.—your hair’s perfect style canvas.

With the combination of cutting-edge technology and personalized experiences, Adenin is here to redefine advertising and shopping one view at a time.

Keyword

• Targeted Advertising
• AI-driven Software
• Custom-crafted Ads
• Walmart Store Experience
• User Interactions
• Real-time Monitoring
• Generative AI
• Automated Video Ads
• Short-form Content

FAQ

1. What is Adenin?
Adenin is a revolutionary platform that utilizes AI-driven software to create personalized advertisements, making each ad feel tailor-made for individual users.

2. How does the AI-driven software work?
The software analyzes user interactions and purchase history in real-time to generate product recommendations and create tailored video advertisements.

3. Can I see these ads on multiple platforms?
Yes! Ads can appear on social media platforms like YouTube and Instagram, as well as in-store TV screens and the Walmart website.

4. What is Walmart+?
Walmart+ is a simulated platform where user interactions are monitored to facilitate personalized shopping experiences and recommendations.

5. How is the video ad created?
A script is generated from the product description, converted into audio using a text-to-speech model, and complemented by a slideshow of images from the product website. All elements are combined to create a complete advertisement.