What video aspect ratio works best on each social platform
Film & Animation
Introduction
Understanding the right video aspect ratio for various social media platforms is crucial for maximizing engagement and ensuring that your content is displayed correctly. In this article, we will explore the preferred video aspect ratios for major social media platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn.
- Feed Videos: The Facebook feed supports three aspect ratios: landscape, full portrait, and square.
- Stories and Reels: Optimally, these formats work best in the full portrait format.
- Feed Videos: Instagram's feed accommodates landscape, portrait, and square formats. However, all video uploaded to the general feed is consolidated into a single video tab, displaying in a full portrait format. Therefore, landscape and square videos will have added borders at the top and bottom when viewed on that tab.
- Stories and Reels: Both Instagram Stories and Reels use a 9x16 aspect ratio, making them a full portrait format.
- Video Support: Twitter allows for landscape, portrait, and square videos. The platform provides flexibility across these formats.
TikTok
- Video Format: TikTok exclusively supports full portrait videos. Any uploaded content in different aspect ratios (like square or landscape) will be centered with automatic borders to fill the empty spaces.
YouTube
- Video Support: YouTube primarily supports landscape videos. However, with the introduction of YouTube Shorts, content creators can also create full portrait videos.
- Video Formats: LinkedIn supports landscape, square, and full portrait videos, providing a range of options for professional content.
In summary, understanding these specific video aspect ratios for each platform will help you put your best foot forward in your social media strategy.
Keywords
- Video Aspect Ratio
- TikTok
- YouTube
- Full Portrait
- Landscape
- Square
FAQ
1. What video aspect ratio is best for Facebook?
- The Facebook feed supports landscape, full portrait, and square videos, with stories and reels best suited for full portrait.
2. How does video display on Instagram?
- Instagram's feed supports landscape, portrait, and square videos but shows all videos in a full portrait format on the video tab, adding borders to non-portrait formats.
3. What aspect ratio does TikTok use?
- TikTok only supports full portrait videos, centering other formats with borders.
4. Can I upload landscape videos on YouTube?
- Yes, YouTube supports landscape videos, while YouTube Shorts is for full portrait videos.
5. What formats are supported on LinkedIn?
- LinkedIn allows landscape, square, and full portrait videos.