Will social media management jobs go away with AI?

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Will Social Media Management Jobs Go Away with AI?

Back in 2010-2011, when social media management was just emerging, a social media manager was someone who came up with the entire social media strategy. Over the years, however, the role has become quite diluted. Nowadays, many people who call themselves social media managers merely log into your social media accounts and cross post content across several platforms. This is unlike in the past when the job entailed creating big-picture strategies and ensuring maximum social reach.

A good social media manager today is often just posting content online for you. This isn't to say that they are useless—take my guy Sam behind the camera, for example. It's just that the role has changed significantly over time.

If you can be a social media manager who develops a comprehensive strategy and implements tactics to boost someone's social media presence, this can be a highly lucrative position, potentially earning six figures per year.

Keywords

  • Social media strategy
  • Role dilution
  • Big-picture strategy
  • Maximize social reach
  • Content posting
  • Social media presence
  • Six-figure salary

FAQ

Q: How has the role of a social media manager changed since 2010-2011? A: The role has become diluted. Initially, social media managers developed comprehensive strategies, but now many simply post content across various platforms.

Q: Are social media managers who just post content online useless? A: No, they are not useless. They still play a role, but this role is less focused on strategy and more on content posting.

Q: Can a social media manager still have a lucrative career today? A: Yes, if they focus on developing and implementing comprehensive strategies to grow social media reach, they can potentially earn a six-figure income.

Q: What does it mean to maximize social reach? A: Maximizing social reach involves creating and implementing strategies that increase the visibility and engagement of your content across social media platforms.