Your guide to video SEO
Film & Animation
Introduction
Welcome, video enthusiasts! In this article, we will provide a comprehensive crash course on video SEO (Search Engine Optimization) and share some easy, best practice tips for improving SEO outcomes on your videos and web pages. Additionally, we will explore a Bitable page that ranks well in terms of SEO and explain how we achieved it.
What is Video SEO?
Video SEO involves optimizing your videos to rank higher in search engine results, much like traditional website SEO. Search engines like Google and Bing use complex algorithms to help users navigate the internet. When it comes to video SEO, many of the same principles apply as with website SEO.
It’s noteworthy that Google acquired YouTube in 2006, which has led to YouTube videos ranking better in search results compared to those hosted elsewhere. In fact, YouTube videos account for over 80% of Google’s video results. While hosting your videos on YouTube can provide advantages, it’s still possible to succeed with video content on other platforms with extra effort.
Best Practice Tips for Video SEO
Here are some essential best practice tips for optimizing your video content:
Use Keywords: Ensure your primary keywords are featured in the title, description, and tags of both your video and the web page. These areas are high-value real estate for SEO.
Closed Captioning: Always incorporate closed captions into your videos, regardless of where they are hosted. This not only aids viewers in understanding your content but also helps platforms like YouTube better comprehend the video's subject matter.
Create Playlists: Adding your videos to playlists can keep viewers engaged longer. Similar to Google’s algorithm, the longer users stay on your page, the better it is for your SEO rankings. Playlists encourage viewers to auto-watch related videos.
Position Your Video Prominently: Position the video at the top of the page and make it large and visible. This ensures viewers recognize the video as the focal point of the content.
A Case Study: Bitable's SEO Success
Let’s take a look at how we implemented these SEO tips on the Bitable website. On our sales template page, we prioritize our sale title, which is located right at the top, immediately followed by our sale video template. We also strategically incorporate relevant keywords into the description directly below the video.
As we scroll down the page, we can see we have created playlists containing related videos that users may find interesting. This strategy not only keeps viewers engaged but also increases the likelihood of them staying on the Bitable page for longer periods.
While SEO can be complex, it isn’t necessarily difficult. By consistently following SEO best practices, you’ll be well on your way to attracting organic traffic in no time. For more in-depth information, check out our detailed SEO guide linked in our bio!
Keyword
- Video SEO
- Search Engine Optimization
- Keywords
- Closed Captioning
- Playlists
- Organic Traffic
FAQ
What is video SEO?
Video SEO refers to the process of optimizing videos to rank higher in search engine results.
Why is video SEO important?
Video SEO is essential because it helps your video content be more discoverable on search engines, leading to increased views and engagement.
How can I improve my video SEO?
You can improve your video SEO by featuring keywords in your titles and descriptions, using closed captioning, creating playlists, and positioning your videos prominently on your webpage.
Does hosting on YouTube improve SEO for my videos?
Yes, YouTube videos tend to rank better due to Google’s acquisition of the platform; however, with proper optimization, it's possible to achieve good rankings even when hosting videos elsewhere.