How to make product videos with AI

A small startup recently tripled its sales after launching an engaging product video for a new kitchen gadget, demonstrating the undeniable power of captivating videos in today's marketplace. In a world where attention spans are fleeting and competition is fierce, a well-crafted video can truly set a product apart.

However, creating high-quality product videos can often be time-consuming and resource-intensive. But what if there was a way to produce these impactful videos more efficiently? Enter artificial intelligence (AI), a game-changing tool that is revolutionizing video production.

In this blog, we'll explore how AI is transforming product video creation. We will cover the following six key aspects:

What is AI Product Video Creation?
Why Do You Need AI for Product Video Creation?
What are Topview AI Product Video Tools?
How to Create Product Videos with Topview AI?
Examples of AI-Generated Product Videos by Topview
Conclusion: Elevate Product Video Creation with Topview AI

By the end of this article, you'll see how AI can streamline your video production process and enhance the quality of your product presentations. Let's dive in!

What is AI Product Video Creation?

Traditional Product Video Creation

Before we delve into AI product video creation, it's important to grasp the traditional process of making product videos. This conventional approach has been a cornerstone of marketing for years. Let's break down the traditional product video creation process:

Concept Development
The journey starts with brainstorming ideas that align with the brand and product. This involves collaboration between marketing teams, creative directors, and scriptwriters. They discuss the product's unique selling points and target audience to outline the video's core message and tone.
Scriptwriting
Once the concept is set, a script is created. This script acts as the backbone of the video, detailing dialogue, narration, and visual cues. A well-written script not only conveys the product's features but also tells a story that resonates with viewers. This stage often involves several revisions to ensure the message is clear and impactful, which can take anywhere from a few days to weeks.
Storyboarding
After finishing the script, the next step is to create a storyboard. This visual outline breaks down each scene, showing how the video will flow. Storyboarding helps the production team visualize the narrative and plan camera angles, transitions, and visual effects. It's like a comic strip for the video, allowing everyone involved to understand the vision before filming begins.
Filming
With the storyboard in hand, the team moves to the filming stage. This involves setting up equipment, selecting locations, and coordinating actors or presenters. Filming can take several days or even weeks, depending on the complexity of the video. For example, a product demonstration might require multiple angles and close-ups to effectively showcase features, resulting in longer shooting times.
Editing
Once filming is complete, the footage goes into post-production. Editors sift through hours of raw footage to cut and arrange clips, add transitions, incorporate music, and apply special effects. This stage is crucial for creating a polished final product and can take a significant amount of time, often requiring specialized software and technical skills.
Final Review and Distribution
After editing, the video undergoes a final review. Stakeholders, such as marketing managers or brand executives, provide feedback and request changes. Once approved, the video is distributed across various platforms, such as social media, websites, and email campaigns.

AI Product Video Creation

AI product video creation is all about using artificial intelligence to make the process of producing product videos faster and easier. Think of AI as a super-smart assistant that helps businesses create high-quality videos without the usual hassle.

By automating different steps in video production, AI allows companies to save time and resources while boosting creativity and flexibility in their marketing strategies. Let's dive into how AI transforms the various stages of product video creation:

Automated Concept Generation
AI tools can sift through tons of data, like market trends and consumer preferences, to suggest video ideas that really hit home with viewers. For example, if AI spots a trend for short, captivating videos featuring customer testimonials, it can guide marketers to create content that taps into that popularity.
Script and Content Generation
With natural language processing, AI can whip up scripts based on key product features and audience insights. Businesses just need to enter some basic product info, and AI crafts a compelling narrative. This saves a lot of time that would otherwise be spent writing, allowing teams to focus on bringing their creative vision to life.
Dynamic Storyboarding
Instead of manually drawing out each scene, AI can automatically create storyboards from the generated script. This means the AI lays out how the video will flow, ensuring a smooth and consistent storyline from the very beginning. Plus, it makes it easy to tweak and refine the visuals as needed.
Efficient Filming and Editing
AI can help select the best footage and automate many editing tasks. For example, AI algorithms can scan raw footage to find the most engaging shots, suggest cuts, and even recommend transitions and effects. This speeds up the editing process, allowing for faster turnarounds while maintaining high quality.
Real-Time Analytics and Optimization
AI-powered analytics tools can track how viewers engage with video in real-time. This data gives businesses valuable insights into what works and what doesn't. If the AI notices that viewers are dropping out at a certain point, marketers can adjust future videos to keep their audience hooked.
Cost Reduction
By automating many parts of video production, AI can significantly reduce the costs that come with hiring large teams or outsourcing tasks. This makes it easier for smaller businesses and startups to produce high-quality videos, leveling the playing field in the competitive world of digital marketing.

AI product video creation is a game changer for how businesses approach video marketing. By streamlining and enhancing the various stages of production, AI not only saves time and resources, but also sparks creativity and flexibility. As more companies embrace AI technologies, they can produce engaging, high-quality product videos that truly resonate with their audiences, leading to better marketing outcomes and stronger consumer connections.

Why Do You Need AI for Product Video Creation?

Imagine creating an engaging product video that not only captures attention but also drives sales—all at a fraction of the time and cost. That's the magic of AI in video creation. Here's why incorporating AI into your product video strategy is a real game changer:

Lightning-Fast Production
Coca-Cola has transformed its marketing strategy by embracing AI in its video production process. Utilizing tools like Adobe Sensei, they automate video editing and content creation. What once took weeks is now accomplished in just a few days. This agility allows Coca-Cola to quickly adapt to seasonal events and trending topics, ensuring their brand remains relevant and engaging with consumers.
Budget-Friendly Brilliance
Creating high-quality videos without breaking the bank would have seemed unthinkable just a few years ago. Thanks to AI, you can significantly reduce costs that would typically require a full production team or expensive equipment rentals. Imagine crafting stunning videos without the hefty price tag—this is the reality AI brings to video production, making it a win-win for businesses of all sizes.
Unleashing Your Creative Genius
Think of AI as your creative partner. It analyzes trends and consumer preferences, providing fresh ideas that inspire you to think outside the box. With AI-powered insights, you can craft unique narratives that not only engage your audience, but also make your brand stand out in a crowded marketplace.
Smart Insights for Greater Engagement
Have you ever wondered which parts of your videos resonate most with viewers? AI provides real-time analytics that reveal audience behavior. If you notice viewers dropping out at a certain point, you can adjust your future videos accordingly to maintain their interest. It's like having a crystal ball for your marketing strategy, allowing you to refine your approach based on actual viewer preferences.
Unlimited Growth
As your business expands, so does the demand for compelling video content. AI makes scaling your video production effortless. Whether you're launching a new product line or creating a series of tutorials, AI can handle the growing demand without compromising quality. This allows you to focus on what you do best—grow your business.
Personalization at Scale
In today's marketing landscape, personalization is key. With AI, you can create tailored content that directly targets different audience segments. By analyzing viewer preferences, AI helps you develop videos that resonate deeply with your audience. For example, Nike has used AI to enhance personalization in their video marketing campaigns. During product launches, they deliver unique video content to different customer segments based on past purchases and interests, creating a more engaging experience.

In short, using AI for product video creation goes beyond efficiency; it fundamentally transforms your approach to video marketing. By reducing costs and boosting productivity, AI empowers you to connect with your audience in ways you never thought possible. Embracing AI means entering a new era of creativity and engagement, ensuring your brand remains at the forefront of the market.

What is Topview AI Product Video Tool?

There are many video tools for AI products on the market. Here I will introduce Topview in detail. Topview.ai is an innovative platform that uses the power of AI to transform product URLs, images, or videos into engaging product videos. Topview does not require any video editing experience—with just a few clicks, you can create engaging content.

This makes it an ideal tool for social media, advertising, product demos, and more. Topview simplifies the video creation process, making it fast, time-saving, and efficient. Whether you are launching a new product or promoting an existing one, Topview allows you to produce professional quality videos without the hassle of traditional editing methods. Let's continue to understand its uniqueness from 8 aspects.

Intelligent Script AI Generation
The core of Topview is its intelligent script AI generation feature. Using a library of 5 million TikTok and YouTube videos, Topview can understand viral content patterns. It uses advanced technologies such as GPT-4o to produce the perfect script for your needs. This means you can say goodbye to the writer's block and say hello to engaging narratives that resonate with your audience.
AI Video Editing
Topview takes video editing to the next level with its AI-powered tools. The platform automatically analyzes your video content, helping you select and edit it into multiple clips that have the potential to go viral. It's like having a smart assistant who knows what works and what doesn't, saving you hours of tedious editing work.
Realistic AI Voiceovers
Gone are the days of hiring voice actors or spending hours in a recording studio. Topview can generate highly realistic voiceovers based on your viral scripts, with over 100 different voice options. Want a friendly, upbeat tone or a more serious vibe? You have multiple options to easily match your voiceover to your brand's personality.
Multi-language Support
In our global marketplace, reaching different audiences is crucial. Topview supports more than 20 languages, allowing you to create videos that speak directly to different demographic groups. This multilingual capability ensures that your message is understood and appreciated, no matter where your audience is.
AI Avatars
Topview also offers a stunning range of AI avatars—over 100 digital humans of varying ethnicities, ages, and styles. These avatars can be seamlessly integrated into your videos for voiceovers, with industry-leading lip-sync accuracy. This feature adds a personal touch, making your videos more relevant and engaging.
AI Subtitles
Subtitles are essential for accessibility and engagement, and Topview has you covered. The platform offers a variety of subtitle styles to choose from, ensuring that your videos are not only visually appealing, but also easy to understand. This can significantly increase viewer retention and satisfaction.
AI Product Information Extraction
One of Topview's distinguishing features is its video AI product information extraction link. Simply copy and paste the URL, and Topview will extract all the product information needed to automatically generate a viral video ad. This means you can instantly create promotional content, maximizing your marketing efforts.
AI Agent Team
Perhaps Topview's most revolutionary aspect is its ability to leverage AI to replace an entire team with one person. Enjoy efficiency and cost savings! With Topview, you can handle video creation, editing, and distribution yourself, freeing up time to focus on strategy and growth.

Topview is more than just a video editing tool; it's a comprehensive solution designed to empower marketers and businesses. With its smart features, you can create engaging videos that grab attention and drive engagement—all while saving time and money.

How to Create Product Videos with Topview AI?

In this section, we'll cover everything you need to know to make a product video using Topview!

Step 1: Access the Dashboard

First, visit the Topview website and sign up using your email address. Once you have completed the registration process, log in to your account. Click on the profile icon in the top right corner to access your dashboard.

Here, you'll find a range of tools designed specifically for video creation. Click on the "Create Video" button to start making a best-selling product video.

Step 2: Upload Your Materials

There are two ways to upload material to Topview, which you can use separately or together.

Upload Product Links
Copy and paste your product links from various platforms, including Amazon, eBay, Shopify, Etsy, and more. After entering the link, click "Import from Link".

Topview's AI will automatically retrieve relevant material and let you choose the clips you want to use. After making your selection, click "Continue".

Topview will extract basic product information from the link, including visuals, product name, and product script details, which will be used in your video.
Upload Local Materials
Alternatively, you can upload your own video or image files directly. Topview supports multiple formats such as MP4, MOV, PNG, JPG, BMP, and WEBP.

Topview can also generate high-quality images and graphics based on your product descriptions. If you don't have professional photos or need additional visuals to enhance your video, then you can try this.

Fill in the product title and product script details. The more detailed you fill in, the better Topview can customize the video to your needs. You can also upload your own scripts, and our AI will generate videos based on them.

Step 3: Customize Your Video

Still in this interface, continue to customize some settings to meet your product video needs in various ways. What you can customize is shown in the figure below.

Let's take a closer look at the script writing style, voiceover, and AI avatar.

Choose a Script Writing Style
Choose the different script styles you want, so that the generated video is more in line with your expectations.

Or use your own script prompts and describe the script style you want to use.
Choose Your Voiceover
Click "Auto-Select" to let Topview choose the voice for you, or manually select a voice by specifying language, gender, age, and tone. Topview also offers voice cloning, which allows you to use your own voice or imitate other speakers for a more realistic presentation.
Choose AI Avatar
Click on the "Avatar" option to choose from over 160 unique AI avatars. Whether your video is for a promotion, an instructional guide, or a casual review, you will find an avatar that matches your style and tone.

You can also create your own avatar to apply to your product video. All you need to do is upload a video according to our requirements.

Once you've made all your selections, click Generate to let Topview AI work its magic.

Step 4: Preview & Edit Your Script

Topview will generate three different script styles for you to choose from. At this stage, you can edit the script and voiceover to ensure that the content is perfectly aligned with your message. You can also copy and resize the script to fit different video formats. For more advanced editing, click the "Edit" button.

Step 5: Edit Your Video

Perfect the details of your video. Use Topview's intuitive editing interface to rearrange scenes, add or remove elements, and make any necessary adjustments. This step allows you to fine-tune the details of your video to your heart's content.

Step 6: Export Your Product Video

Once you've done all that, it's time to export your video. Topview lets you download the final product without a watermark, giving you a video of the product ready for distribution.

Examples of AI-Generated Product Videos by Topview

To truly grasp Topview.ai's potential, it's essential to explore the impressive product videos it can produce. Let's start with the following video to feel the transformative power of AI-generated videos.

Fashion Forward: A Captivating Collection Launch
Does AI really understand fashion? At least Topview does. A fashion brand has launched its latest collection with a captivating video produced by Topview. This vibrant visual narrative brought new designs to life, paired with a lively soundtrack that matched the energy of the collection. The result? The brand's Instagram following surged, attracting many fashion lovers.
Winning Technology: Showing Innovation
In the competitive tech space, a startup showcased its cutting-edge product with an informative video produced by Topview. The slick demo showcased the product's unique features with clear animations and an engaging voiceover that simplified complex specifications. This approach captured the attention of tech-savvy consumers, resulting in interest and inquiries.
Sustainable Style: Eco-Friendly Home Decor
The appeal of sustainable living has never been stronger, and one home decor retailer has seized the opportunity! They used Topview to create a stunning video that highlighted the beauty of their new line of eco-friendly furniture while delivering a powerful message about sustainability. The result was a loyal following that was eager to support the retailer's mission.
Cooking Joy: Tantalizing Taste Buds
AI not only understands food, but also the hearts of food lovers. A local cafe sought to entice customers with a mouthwatering seasonal menu through visually rich videos produced by Topview. Each dish was presented in a way that made viewers salivate, and the vivid descriptions enhanced the feeling, evoking the warmth that is unique to each person.
Fitness Focus: Inspiring an Active Lifestyle
Topview brings the fitness community to life. In the videos it generates, athletes in action using new fitness gear, energetic visuals, and motivational scripts encourage viewers to embrace an active lifestyle. This dynamic approach not only increases brand awareness but also fosters a sense of belonging among fitness enthusiasts.

Topview has a remarkable ability to revolutionize product video creation in a variety of areas. Adopting an AI-driven solution like Topview can significantly expand a brand's reach and impact, making it a valuable asset in today's marketing toolkit.

Conclusion: Elevate Product Video Creation with Topview AI

The field of product video creation is evolving rapidly, and AI tools like Topview are at the forefront of this transformation. Leveraging AI-driven solutions is no longer just an option—it's more of a necessity.

We hope this guide has helped shed light on AI product video production and how Topview can enhance your product video creation process. By understanding these essentials, you can better elevate your brand's narrative. Now is the time to harness Topview's power to create videos that inform, inspire, and drive action.