Free Google Ads Course for Beginners (2024)

Introduction

Introduction

This article is a comprehensive guide for beginners to set up and run Google Ads campaigns effectively. My expertise stems from 15 years in marketing, where my business has largely relied on Google Ads. After recently relearning the platform due to increased costs, I’m equipped to share this knowledge with you.

Course Outline

1. Setting Up Your Google Ads

Begin by logging into Google Ads and starting a new campaign:

• Choose campaign goals like website traffic, leads, or sales.
• For example, choose "Leads" if you aim to gather lead forms.
• Select the type of campaign, like search, display, or video.

2. Navigating the Google Ads Platform

Get familiar with where everything is within the platform, including:

• Campaign overview
• Keyword planning
• Ad groups
• Performance reports

3. Copywriting for Google Ads

Effective ad text creation involves:

• Researching competitors’ ads.
• Incorporating keywords into headlines and descriptions.
• Using strong, attention-grabbing words.
• Including images to make your ads more appealing.

4. Keyword Match Types

Understanding keyword match types is crucial for targeting:

• Broad Match: General match, not recommended to start with.
• Phrase Match: Moderate matching, includes close variants.
• Exact Match: Tightest control, your ad appears for exact queries.

5. Negative Keywords

Negative keywords help avoid irrelevant clicks, saving you money:

• Identify irrelevant search terms.
• Add these terms to your negative keywords list.
• Regularly update this list for optimal results.

6. Analyzing Search Terms

Review what users are actually typing when your ad appears:

• Use the Search Terms report in Google Ads.
• Exclude irrelevant terms.
• Refine campaigns based on high-performing keywords.

7. Budget and Bidding

Set your daily budget and bidding strategy:

• Start with a reasonable daily budget to gather data.
• Adjust based on performance and cost per conversion goals.

8. Summary and Optimization

Optimize your campaigns by continually:

• Monitoring performance.
• Updating ad texts and keywords.
• Adjusting bids for better conversion rates.

Keywords

• Google Ads
• Beginner’s Guide
• Campaign Setup
• Keywords and Match Types
• Negative Keywords
• Copywriting
• Budget and Bidding
• Campaign Optimization

FAQs

Q: How do I start a new Google Ads campaign?

A: Log into Google Ads, click on “New Campaign,” choose your campaign goal (e.g., leads, website traffic), and follow the guided setup.

Q: What are the different types of keyword matches?

A: Keyword matches include Broad Match (general), Phrase Match (moderate), and Exact Match (tight control). Choose based on how specific you want your targeting.

Q: How should I set my daily budget?

A: Begin with a reasonable amount that allows you to collect enough data, typically around $ 50 per day. Adjust based on your cost per conversion and performance.

Q: Why are negative keywords important?

A: They help prevent your ads from showing up for irrelevant searches, helping you save money and improve ad relevance.

Q: How can I improve my ad copy?

A: Research competitors, use strong, attention-grabbing headlines, include keywords, and add visuals like images to make your ads more engaging.

Q: What should I do if my campaign isn't performing well?

A: Analyze search terms, refine keywords, adjust bids, and continually monitor and update your ads for better performance.