How to Create an AI Cinematic Video Ad: Full Workflow | Runway Gen-3 and Adobe

Introduction

Creating a cinematic video advertisement using AI tools like Runway and Adobe can seem daunting, but with the right workflow, it becomes a manageable process. In this article, we’ll walk through a comprehensive guide to creating a stunning AI-generated ad.

Understanding the Goals

Before diving into the creative process, it's crucial to clearly outline the goals of your advertisement. This process begins with defining the narrative structure, which typically follows a classic three-act format:

1. Exposition: Introduce the world and characters.
2. Escalation: Present the problem.
3. Resolution: Show how the problem is solved.

Additionally, integrating marketing principles through the AIDA model (Attention, Interest, Desire, Action) helps guide the narrative. For each act, ensure you keep the viewer’s attention, leading them from awareness to a clear call to action at the end.

Building the Brand Research

A thorough understanding of the brand is essential for crafting your ad. Start by reviewing the brand book, which includes:

• Logo usage
• Color schemes
• Tone and voice

Explore the brand’s website and social media, particularly platforms like Instagram, to absorb the current visual language and tone. Pay attention to comments to understand the target audience better. This information will serve as the foundation for creating a mood board and storyboard.

Creating a Mood Board

A mood board helps establish a consistent style by compiling visuals that define the desired aesthetic and emotional tone. As you assemble the mood board, consider how the visuals will communicate the brand’s message and vibe.

Outline the Concept

Next, simplify your ideas into a “tag cloud”—an associative list of words and images related to the brand and your concept. This exercise encourages creative thinking about scenes and visuals to incorporate.

With this groundwork, it's time to outline the video's main idea and the technical steps you'll follow, emphasizing a clear message and emotion to evoke in your audience.

Storyboarding with AI Generative Tools

Jump into the creative process by generating images using Midjourney while keeping your narrative in mind. Start with wide shots portraying significant settings. Refine your images through Photoshop to correct imperfections, ensuring they align with the brand's identity.

Incorporate brand elements into your visuals for familiarity. Since the end goal is about lessening plastic usage, consider the impact of symbolism in the scenes you create.

Generating Video with Runway

Using Runway, work on generating the video frame by frame. Focus on creating seamless transitions to enhance the immersive experience.

Experiment with AI Features

Utilize advanced features in Runway and Adobe software:

• Speed adjustments: Modify the speed for smoother transitions.
• Color correction: Ensure consistency between shots.
• Match cuts: Use them to transition between scenes fluidly.

Finalization Stages

Once your video edits are complete, focus on sound design to enrich the viewer experience. Integrate layers of natural sounds and AI-generated voiceovers to bring your narrative to life. Select a fitting background track that embodies the spirit of the video.

Conclusion

Upon assembling all components, you should have a high-quality AI-generated advertisement completed. The tools mentioned showcase the potential of AI in video creation, making the process accessible and innovative.

Keyword

• AI
• Cinematic Video
• Advertisement
• Runway Gen-3
• Adobe
• Brand Research
• Mood Board
• Storyboarding
• Sound Design
• Video Editing

FAQ

What is the first step in creating an AI cinematic video ad?
The first step is to clearly understand your goals, which involves defining your narrative structure and marketing principles.

How do I conduct effective brand research?
Study the brand book, explore the company's website, and analyze their social media presence for insights into their tone, visual language, and audience engagement.

What is the purpose of a mood board?
A mood board is a visual representation that helps establish a consistent style and emotional tone, guiding the creation process.

Why is sound design important in video ads?
Sound design enriches the viewer's experience by adding depth and realism to the narrative, tying visual elements together through auditory cues.

How do I finalize the video ad after editing?
Incorporate voiceovers, mockup background music, and undertake color correction to ensure all elements blend seamlessly, creating a cohesive final product.