Monetize or Die: TikTok's Urgent Challenge to Keep Creators

Monetize or Die: TikTok's Urgent Challenge to Keep Creators

If TikTok really wants an inch further into YouTube's territory, the answer is not doing horizontal full-screen mode on videos. The answer is not letting people go longer form on TikTok. The answer is monetization.

Creators love YouTube because they can make a lot of money there. They can build their brand, get an audience, and sell their products and services. YouTube will pay you to make content. In 2023, YouTube is bringing out monetization for Shorts, and this is a big deal.

If TikTok wants to compete with YouTube, they need to figure out their monetization strategy for creators. Otherwise, creators will leave because they can make a thousand times more money on YouTube than they can on TikTok. TikTok needs to get a monetization strategy instead of worrying about horizontal full-screen mode.

Keywords

• Monetization
• TikTok
• YouTube
• Creators
• Horizontal full-screen mode
• Long-form content
• YouTube Shorts
• Strategy

FAQ

Q: What do creators love about YouTube?
A: Creators love YouTube because it offers opportunities to make a lot of money, build their brand, get an audience, and sell their products and services.

Q: What new feature is YouTube introducing in 2023?
A: In 2023, YouTube is releasing monetization options for Shorts.

Q: Why is monetization critical for TikTok's competitiveness?
A: If TikTok wants to remain competitive and retain creators, it needs to offer a monetization strategy comparable to YouTube. Without it, creators will migrate to YouTube, where they can earn significantly more.

Q: What should TikTok NOT focus on to compete with YouTube?
A: TikTok should not focus on implementing horizontal full-screen mode or allowing for longer-form content but should prioritize a robust monetization strategy.