TikTok Is TELLING YOU How To Grow 2024! Knew these?| TikTok Strategy

Introduction

TikTok has undergone a massive shift since its inception, particularly in the last couple of years. If you're struggling to grow on TikTok, you might need to rethink your strategy. In this article, we will break down the significant changes in TikTok's algorithm and features, and how you can leverage them to grow your account in 2024.

Background on TikTok Growth

I have been on TikTok since late 2019, navigating through the myriad changes over the years. I’ve successfully managed three accounts across different niches, accumulating millions of views and followers. Notably, my most popular video has garnered around 10.3 million views. I noticed a crucial change toward the end of 2022, which continued to evolve through 2023, influencing how I grew my third account by roughly 50,000 followers in a span of 2 to 3 months.

One of the biggest misconceptions among TikTok users today is that the platform remains the same as it was in its early days of 2019-2021, where casual short-form content, fun trends, and high energy ruled the day. Back then, you could post a whimsical video of virtually anything and statistically have a chance to go viral. However, TikTok’s paradigm has shifted, and it is no longer just a playground for quirky, short clips.

The Evolution of Trends and Sounds

Initially, trending sounds and trends played a huge role in virality on the platform. TikTok had a dedicated trends section that served as inspiration for many creators. The platform recognized its diverse demographics and aimed to step away from being solely a trends-driven app. By doing this, TikTok sought a greater identity, keeping in mind that its aim is to attract advertisers and maintain user engagement.

As TikTok has matured, the shifts in content strategies have clearly indicated this. For example, TikTok started heavily promoting longer videos in late 2022, encouraging creators to make minute-plus long videos, thereby boosting engagement and ad opportunities. A study by Neil Patel emphasizes that long-form content is more memorable for branding and connections than short clips, suggesting a strategic pivot.

TikTok Photo Carousels and New Features

TikTok is also leaning into features that make it unique, such as photo carousels—mirroring Instagram's offering but with better engagement rates. This particular feature encourages higher watch times and can significantly improve audience retention. TikTok’s emphasis on photo carousels is heavily tied to its business interest, as higher retention leads to potential sales through TikTok Shop.

The introduction of TikTok Shop in late 2023 is notable as the platform attempts to compete directly with giants like Amazon. With improved monetization options, TikTok wants to ensure its creators are incentivized to stay engaged in creating higher quality, longer-form content.

Strategy Changes for 2024

As TikTok aims to establish itself as an entertainment platform, akin to YouTube, creators must adapt their content strategies accordingly. Here are some key recommendations:

1. Focus on Long-Form Content: Creators should aim to produce longer videos (1 minute or more) to improve audience retention and earn more through TikTok’s creativity program.

2. Engage in TikTok Lives: Going live not only boosts the visibility of your videos but helps forge connections with your audience. TikTok has introduced tiers for lives, where the longer the stream, the more views your content receives.

3. Use of Photo Carousels: Integrate photo carousels into your strategy to offer variety and draw in audiences who prefer diverse types of content.

4. Leverage SEO and Data Insights: Utilize TikTok’s search features to see trending topics and fill content gaps in your niche. This will help ensure that your content is discoverable.

5. Community Building: Shift from merely accumulating followers to really building a community. Make use of features like TikTok Stories to connect more personally with your audience.

Conclusion

TikTok is transforming into an interest media platform that prioritizes content that engages viewers for longer periods, moving away from casual, short, trending content. Creators need to adapt their approach—focusing on authenticity and connection, exploring longer video formats, and engaging their audience genuinely. By recognizing and implementing these shifts, you can thrive on TikTok in 2024 and beyond.

Keywords

• TikTok growth
• Long-form content
• TikTok Lives
• Photo carousels
• Audience retention
• Community building
• TikTok Shop
• SEO insights

FAQ

Q: How can I grow my TikTok account in 2024?
A: Focus on producing longer videos (1 minute or more), engaging in TikTok Lives, and integrating photo carousels into your strategy.

Q: Why has TikTok shifted away from trends and sounds?
A: TikTok aims to establish a unique identity and attract advertisers by focusing on longer, more engaging content rather than just trends.

Q: What are TikTok Lives, and how can they help my growth?
A: TikTok Lives allow for real-time interaction with your audience, boosting the visibility of your videos and fostering community connections.

Q: How can I use TikTok Shop to increase my earnings?
A: By creating quality content that drives engagement, you can take advantage of TikTok’s marketplace for products and services, improving your monetization potential.

Q: Should I ever use trending sounds?
A: While you can occasionally use trending sounds, it's crucial to focus more on original content that aligns with your personality and content goals.