TikTok Meetup 2024 | Cristina Horez | How to make your Tiktok videos viral - Algorithm & Audience

Introduction

Hello everyone! It’s a pleasure to be here. Thank you, Ulana, for this opportunity, and congratulations on the extraordinary MEUP event! We have a fantastic chance to delve into the world of TikTok and advertising with subsequent speakers.

Allow me to introduce myself—I'm Cristina Horez. I've been involved in the TikTok industry for over three years as a mainstream content creator. During my journey, I've gathered invaluable insights about making videos go viral, and I’m excited to share some tips that can help promote your brand, no matter your industry.

Many still perceive TikTok as an app solely for kids or casual fun, but it’s time to shift that mindset. How about you all? Do we actually use it to promote our brand? A lot of engagement here indicates we’re on the right track!

TikTok's Evolution

The master plan of TikTok is to become the next Google for Gen Z. While many of us are millennials or Boomers, it’s crucial to stay current with evolving trends. Users now utilize TikTok to search for travel tips, cooking tutorials, and various niches—including adult-focused content. The platform's search toolbar is underestimated but can significantly enhance your visibility.

Getting to the Point: Examples & Guidelines

I’m a bit nervous, and many here know our friend Stefan Mauer, a seasoned presenter in this industry. Here’s an example: he has usually struggled with views, barely hitting the 1,000 mark with educational content. By understanding TikTok’s guidelines, however, we can unlock the potential for greater engagement.

To illustrate, I created a video for Stefan using a current TikTok trend that garnered 55,000 views—far exceeding his usual engagement. One discovery is that using TikTok trends, particularly before they gain traction in Romania, boosts visibility.

For content creators, especially those involved in live streaming, I recommend creating trending videos shortly before going live to stimulate engagement.

Key Insights for TikTok Success

One of the most vital elements in TikTok is relatability. The platform thrives on raw, genuine connections. Crafting videos requires a hook that resonates with the audience emotionally. Engaging your viewers on various emotional levels can guarantee better engagement and brand awareness.

Here’s a framework for creating effective videos:

• Brand Awareness: Ensure that your content is recognizable and aligns with your brand's message.
• Emotional Hook: Use the five primary emotions—joy, fear, sadness, disgust, and anger—to evoke responses from your audience.
• Content Division: Split content into bite-sized pieces to keep viewers returning for more.

TikTok Trends & Algorithm Tips

Considering the algorithm, when posting content on a smaller account, it serves the video to an initial group (500-1,000). If it performs well, it branches out to broader audiences. Focusing on watch time (how long users engage with your content) is key. Engagement metrics such as likes, shares, and comments play a significant role in amplifying your reach.

Equipment and Authenticity

Equipment doesn’t have to be fancy; even a smartphone suffices! Authenticity—whether you’re well-groomed or just rolling out of bed—carries great weight on TikTok. People respond to content that feels genuine and relatable.

Conclusion

In conclusion, creating engaging TikTok content involves staying current with trends, leveraging emotions, understanding the algorithm, and maintaining authenticity. The platform is all about connection, relatability, and creativity.

Thank you for your attention, and I’m eager to answer any questions you may have!

Keywords

• TikTok
• Viral Videos
• Brand Awareness
• Audience Engagement
• Algorithm Tips
• Emotional Connection
• Trends
• Content Creation
• Authenticity

FAQ

What types of content perform best on TikTok?

• Engaging, relatable content that evokes emotions typically performs well.

How can I increase the visibility of my videos?

• Leverage trending audio, ensure high watch time, and engage with your audience through comments.

Does the TikTok algorithm favor new accounts?

• Smaller accounts have the potential for exponential growth if they reach engagement thresholds.

Is it necessary to use high-end equipment?

• No, using a smartphone camera and natural lighting is often sufficient to create effective TikTok videos.

What emotional elements should I incorporate into my videos?

• Incorporate joy, fear, sadness, disgust, and anger to resonate with your audience effectively.