TIKTOK ALGORITHM UPDATE EXPLAINED FOR November 2023 ? (How To Get More Followers on TikTok)

The TikTok algorithm has recently undergone some changes, making it harder to grow on the platform if you're not implementing the latest tips from the new algorithm. By making a few simple changes to your content strategy, you can make it easier to grow on TikTok. In fact, some creators have gained thousands of followers and even monetized their accounts by implementing these tips.

Trending Content is Key

One important aspect of the new TikTok algorithm is the focus on trending content. There are four types of trends you should be aware of:

1. Broad Trends: Pay attention to things that are broadly trending on TikTok, such as holidays like Thanksgiving and Christmas. Creating content related to these trends can help your videos gain traction.

2. Memes: Utilize popular memes and relate them to your niche. This method works for every type of content, from affiliate marketing to motivational content and real estate.

3. Niche-specific Trends: Stay updated on trends specific to your niche. You can find these trends by using the search function on TikTok and looking for suggested searches or related videos.

4. Following Successful Trends: When a trend works well, double down on it. Focus on creating more content of the same format, length, or topic. Look at successful creators in your niche and model your content after theirs.

The Importance of Content Length

The length of your TikTok videos plays a crucial role in gaining followers. There are three recommended video lengths:

1. Super Short Content: Aim for videos that are 5 to 7 seconds long. These quick clips can be highly engaging if executed well. Make sure to focus on achieving a 100% watch time.

2. Medium-length Content: Create videos that are either 18 to 21 seconds or 27 to 31 seconds long. For these videos, aim for an average view duration of at least 70% and ensure that 70% of people continue watching after the first 3 seconds.

3. Longer Content: Videos over a minute long can be effective, but the focus should be on getting 70% of viewers to watch through the first 3 seconds. Hooking viewers from the start is essential for longer videos.

Utilizing Trending Music

Trending music can significantly impact the reach of your TikTok content. To find trending music, scroll through the "For You" page and click into sounds that catch your attention. Ensure that the posts using those sounds are relevant to your content before using them.

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FAQ

Q: What are the four types of trends on TikTok? A: The four types of trends on TikTok are broad trends, memes, niche-specific trends, and following successful trends.

Q: What is the importance of content length on TikTok? A: Content length on TikTok affects viewer engagement. Different video lengths require different metrics, such as 100% watch time, average view duration, and retaining viewers in the first few seconds.

Q: How can I find trending music on TikTok? A: Scroll through the "For You" page and click into sounds that catch your attention. Ensure the content using those sounds aligns with your niche before using them.