The TikTok algorithm has changed AGAIN, moving more towards a “slower” algorithm

The TikTok Algorithm Has Changed AGAIN, Moving More Towards a “Slower” Algorithm

If you haven’t noticed, a significant shift in the TikTok algorithm has left many creators frustrated. Over the past month and a half, creators have seen their video views experience a drastic decline. Where once content could quickly accumulate thousands of views, now the numbers seem to trickle in much more slowly.

Anyone actively posting on TikTok recently has likely observed this shift. The algorithm changes have resulted in creators’ views plummeting from high numbers to near zero. Complaints have flooded in from numerous creators, with frustrations voiced openly and frequently.

What’s causing this? A few theories have emerged. Some believe TikTok is pivoting to a “slow burn” strategy over the “quick hits” the platform was previously known for. Evidence suggests this might be the case, as users are now seeing videos on their "For You" page from several months or even years ago. For instance, in the past week, my most-viewed videos have been from April, March, and January — not recent uploads.

From my own experience, the beginning of May illustrates the stark contrast. Previously, a video could gather 10,000 views within 5 to 6 hours of posting. Nowadays, it takes anywhere from two to four days to reach the same milestone under the new algorithm.

So, what’s fueling these changes? While the exact rationale remains unclear, speculations abound. Some suggest it could be linked to viral trends like the "teamwork" trend, others believe TikTok aims to emulate YouTube or optimize for ad revenue. Whatever the reasoning, the prevailing consensus is that the new algorithm system is causing considerable dissatisfaction among creators.

In light of these changes, my advice would be to remain adaptable. TikTok’s new direction may take some getting used to, but understanding its shift can help you navigate the platform more effectively.

Keywords

• TikTok algorithm
• slow burn
• views decline
• For You page
• viral trends
• ad revenue
• creator frustration

FAQ

Q: What is the main change in the new TikTok algorithm?
A: The algorithm now favors a “slow burn” approach, showing older videos on users’ "For You" pages instead of quickly pushing new content to high view counts.

Q: How are these changes affecting TikTok creators?
A: Many creators are seeing a drastic drop in their video views, which is causing widespread frustration.

Q: Why has TikTok made this change?
A: The exact reason is unclear, but speculations include a shift towards promoting older content, emulating YouTube, or optimizing for ad revenue.

Q: What can creators do in response to these changes?
A: Creators are advised to stay adaptable and learn to navigate the algorithm’s new direction for better performance on the platform.